Evolution just rolled out Ezugi across New Jersey. It’s the company’s second live dealer brand in the US market.
The supplier already runs its flagship Evolution brand there. Now Ezugi gives operators another option for live casino content. Jacob Claesson heads Evolution’s North American operations as CEO.
Both brands stream from Evolution’s Atlantic City studio. The New Jersey launch happened this week.
Why Evolution needs two live dealer brands
The move lets Evolution cover more ground with operators. Different brands mean different game styles and player preferences.
Ezugi focuses heavily on baccarat and roulette variations. These games draw different crowds than Evolution’s signature game shows. Operators can now mix content from both brands to reach wider audiences.
The US market’s still growing fast. Having two brands in play gives Evolution more ways to win contracts. Some operators might prefer Ezugi’s approach over the main Evolution lineup.
What’s rolling out and where
New Jersey players can access Ezugi titles right now. The initial release includes multiple baccarat and roulette games streamed live from Atlantic City.
Michigan’s getting Ezugi during the first half of 2026. That launch will use Evolution’s Grand Rapids studio instead of Atlantic City. The supplier’s building out regional production capacity.
Claesson said the addition “complements Evolution’s world-leading game shows and live casino range, enabling operators to deliver an even richer, more varied live gaming experience tailored to US players.”
Evolution’s also planning to bring its Marble Race product to US markets. No launch date yet.
The company announced Crazy Time’s Connecticut debut just yesterday. That’s a separate product from the Ezugi rollout.
How this changes Evolution’s US strategy
Evolution’s clearly betting big on regional studio expansion. Grand Rapids joins Atlantic City as a production hub. More studios mean better coverage and potentially lower costs.
The dual-brand approach is new for Evolution in the US. It’s worked in other markets. Now they’re testing whether American operators want that same flexibility.
Evolution’s also dealing with a patent dispute against Light & Wonder. A Nevada court just granted arbitration for the case. Both companies have until month’s end to provide an update on settlement talks.
Beyond the US, Evolution opened its first Brazilian studio in São Paulo this summer. The LatAm expansion runs parallel to the North American push. Both regions represent major growth opportunities for live dealer content.
The company’s building a multi-market, multi-brand strategy. Ezugi in New Jersey is just one piece.
