Shufti Geolocation Goes Live in Arizona, Ontario and Brazil

The company announced the product on September 25. Current deployments cover three regulated gambling markets, according to the September 30 release.

The location check uses three inputs: GPS, Wi-Fi and cellular data. Shufti reads them separately before resolving a position. VPN, proxy, Tor and GPS-spoofing signals can also override a passing result.

“Geolocation has to be precise where the license boundary is close, not simply strict everywhere,” Shufti CTO Faryam Asif said.

Checks Can Drop to Five Seconds Near a Border

There are several details on Shufti’s product page that do not appear prominently in the launch announcement. Each check gets a trust score from 0 to 100. Balanced mode uses 70 as its default threshold, although operators can configure the setting. The system then returns Allow, Review or Decline together with a reason code.

The frequency can change during the same session. Near a restricted border, Shufti says checks can run every five seconds. Elsewhere, the operator can use the cadence required for that market.

Shufti supports REST API integration. It also has SDKs for iOS, Android, Web and React Native. The company gives roughly five days as a normal sandbox-to-live timeframe.

Another Geo Provider Can Stay in Place

There is a less obvious point in the product terms. An operator does not have to make Shufti its only geolocation provider. The company says another provider can remain in the stack. Shufti calls this a second-source setup. It also says there is no exclusivity requirement.

Pricing is attached to completed verifications, not every location ping. That could matter for operators that already have geo technology in production. They can add another check without rebuilding the whole setup around a new vendor.

15M recently covered GeoLocs adding Miki and CasinoTime in Canada. Those were new operator deployments. Shufti is selling something slightly different here: it can sit next to technology that is already there.

Brazil Is Now a Different Case

Brazil appears in Shufti’s launch materials as one of its three deployments. That reference predates the September 25 federal betting ban. Under the new timetable, betting sites are due to go offline from October 6.