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Sergey Portnov Steps Back From Parimatch Operations

Sergey Portnov Steps Back From Parimatch Operations
Sergey Portnov is stepping back from operational management at Parimatch as the betting brand finalizes deals with local operating partners across its markets. He is moving his focus to SP Ventures, a new investment and advisory firm.

The change goes beyond a standard executive departure. Portnov will no longer manage Parimatch, while parts of the business are moving toward local partners and a separate structure is being considered for the remaining assets.

Parimatch Is Preparing a Wider Control Transfer

The transition was announced in a September 10 release from SP Ventures. It said deals with local operating partners are being finalized as Parimatch moves into its next phase.

More detail came in a sponsored Business Insider article supplied by SP Ventures. It said some of the partner agreements are already at an advanced stage and that teams are preparing a plan to transfer operational management of the remaining assets to a foundation or trust under a full transfer of control.

Portnov has spent more than a decade with Parimatch and previously served as its CEO. Explaining the move, he said his interests had expanded “beyond a single industry and the management of one business.”

The operational handover is the important part for Parimatch partners. This is not simply a new title for Portnov: responsibility for running the brand is being redistributed across its markets while control of the remaining assets is prepared for a separate structure.


SP Ventures Takes Portnov Beyond iGaming

Portnov will now lead SP Ventures as founder and chairman. The firm plans to combine investment with hands-on strategic support and will take equity in companies it helps grow rather than operating as a conventional fee-based consultancy.

Its target sectors include technology and education, with both early-stage and established companies under consideration. The portfolio already includes Cyprus-based Trinity Private School, and SP Ventures expects to announce further investments in the coming months.


Parimatch Has Not Set a Handover Date

The two announcements leave several parts of the transition open. Parimatch has not named the local operating partners or given a date for completing the deals.

Neither announcement names a single successor to Portnov. Local operations are being moved toward partner arrangements, while the remaining assets are set to come under a different management structure.

The next update should come as those agreements are completed. Details of the foundation or trust mentioned for the remaining assets have not been disclosed.