SEGG Media Corporation has officially opened Sports.com Studios in Mexico, establishing a regional content hub for Latin America. The company is led by Chairman, President and CEO Matthew McGahan, with Tim Scoffham overseeing Sports.com Media and Lottery.com International.
The studio’s first project is “Maximo Futbol”, a Spanish-language reality series produced by Miguel Sanchez featuring athletes from across Mexico, set to air globally. The production already has brand sponsorships from Samsung, Wilson and JAC, giving it strong backing from launch. This move follows SEGG Media’s rebrand from Lottery.com Inc., reflecting its shift into entertainment alongside lottery operations.
Why Mexico Matters for Content Strategy
Latin America is one of the fastest-growing digital lottery and sports entertainment markets, making Mexico a strategic launch point. McGahan described the new hub as “a pivotal moment” for SEGG Media, combining its Lottery.com consumer platform with Sports.com Studios’ content creation to drive engagement.
Scoffham called Mexico a “launchpad” for broader expansion, leveraging technology, storytelling and operational expertise to fuel growth across the region. The timing aligns with rising demand for sports-based content, particularly reality programming that highlights local talent.
What the Studio Will Produce
“Maximo Futbol” premieres September 30 on Sports.com. Producer Sanchez said the series will “reflect the passion, talent and ambition of Mexico’s sports culture” while setting “a new standard for regional sports content.”
Sports.com Studios will focus on scalable, locally relevant programming designed for global distribution. While the first show highlights Mexican athletes, the content strategy aims to tell stories that resonate worldwide.
How This Connects to Bigger Expansion
Beyond media, SEGG Media plans to relaunch Lottery.com and re-enter the US lottery market. This includes a nationwide lottery rewards program and efforts to become an official affiliate partner of iLottery platforms in Pennsylvania, Virginia and Michigan.
McGahan sees Mexico as proof of their “ecosystem” approach: Lottery.com provides the platform while Sports.com Studios creates the engagement. He said this model delivers “scalable opportunities for increased revenues, global expansion and brand recognition,” serving as a blueprint for future growth.
If successful, the Mexico hub could inspire more regional studios, reinforcing SEGG Media’s transformation into a global sports content and lottery powerhouse.
