PrizePicks Shifts Strategy, Withdraws From Canada to Prioritize U.S. Market

The daily fantasy sports company has announced that it will no longer permit Canadian customers to submit their lineups or deposit funds starting March 10. The shutdown of the service in the country is scheduled for April 3.

Canada Exit Aligns With U.S. Expansion Strategy

The reason for the exit is linked to a stronger focus on the U.S. and product development, a company spokesperson said. The company appears to be looking at the U.S. as a bigger opportunity, as the regulated fantasy sports and prediction contests keep expanding there.

PrizePicks had a presence in Ontario, the country’s only fully regulated iGaming market. Operating there without a local license has become harder, since the regulations are getting tighter each day.

PrizePicks’ Return to New York

The withdrawal from Canada follows the operator’s readmission to one of the most vital US markets. In October 2025, PrizePicks was granted an interactive fantasy sports license issued by the New York State Gaming Commission.

With the license, the company was able to re-enter NY after leaving it in 2024. At the time, new regulatory interpretations expanded the definition of fantasy sports contests, leading to a temporary halt in the activities of certain operators.

Nick Zabriskie, senior vice president of government affairs at PrizePicks, stated that the license shows the state’s commitment to support new forms of gaming within a regulated structure.

Prediction Markets at the Center

PrizePicks has been gradually shifting its focus to prediction-style contests. In these formats, users try to forecast the performance metrics of players rather than compete in traditional salary-cap fantasy leagues.

Industry observers believe prediction-style games are blurring the lines between fantasy sports and other styles of sports gaming. That’s what has prompted some states to revisit their regulations, according to experts.

PrizePicks’ decision to leave Canada indicates that the company is prioritizing the jurisdictions where the rules are clearer. By investing more in the US, the operator is probably aiming to grow its prediction contests offering in states where the fantasy sports audience is already strong. That’s basically a general trend in the industry, as the companies are directing their resources towards mature regulated markets.