Optimove Adds Plaee Prediction Markets to Operator Network
Optimove and Plaee announced a partnership on September 24 to add prediction-market products to Optimove’s operator network. Under the agreement, Plaee provides the prediction-market infrastructure, while Optimove connects the service with its customer engagement platform for operators.
The companies did not disclose commercial terms, specific markets going live or operators using the integration. The setup is aimed at existing gambling brands that want to add prediction markets without creating the underlying technology themselves.
Plaee says its platform gives access to thousands of event markets through a single API.
Plaee Adds the Market Layer
Plaee’s platform is designed around API-based access to prediction markets. The company says operators can use its technology for branded products and connect it with existing wallets or user accounts.
The infrastructure is different depending on the region. For the US market, Plaee points to access through Crypto.com Derivatives North America, a CFTC-regulated derivatives venue. For markets outside the US, the company uses its own decentralised prediction-market infrastructure.
The Crypto.com Derivatives North America connection is not part of the new Optimove announcement. Plaee announced that agreement earlier in 2026, and it serves as existing infrastructure behind the US route.
A New Product Inside Existing Accounts
Optimove already works with operators on customer engagement and retention. The Plaee integration adds prediction markets to that environment.
No operator using the integration has been announced yet. The companies have not disclosed whether brands will launch prediction markets as standalone products or add them to existing sportsbook environments.