Denmark Delays Proposed Affiliate RevShare Ban by Six Months

The change appears in Bill L37, which would stop gambling operators from paying third-party marketers according to how much referred players wager, win or lose.

The bill is still awaiting its first reading, scheduled for October 22. For now, the restriction remains a proposal rather than an enforceable ban.

The Election Left the Original Deadline Behind

Denmark had already proposed the same commission restriction in February 2026. That earlier measure, Bill L127, was due to apply from January 1, 2027, but lapsed following the parliamentary election.

The government has now brought the legislation back with a revised timetable. Under L37, the law would formally enter into force on January 1, while the advertising rules, including the affiliate payment restriction, would apply six months later.

That gives operators and their marketing partners more time to revisit commercial agreements. It doesn’t remove the proposed restriction or create an exemption for established affiliate relationships.

Existing RevShare Deals Would Also Be Affected

An agreement signed years ago would not protect future revenue-share payments. The explanatory notes to L37 specifically cover both new and existing contracts, but only where commission is calculated from player activity occurring after the rule’s application date.

A commission paid late presents a different problem. Suppose an operator settles June 2027 betting activity in August. The proposal looks at when the gambling took place, not when the affiliate receives the money. That payment would therefore fall outside the new restriction, unlike commission earned from the same player’s bets in July.

Click Fees Remain on the Table

The bill draws a line between paying for traffic and paying for gambling activity. An affiliate can still receive a fee based on how many visitors they send to an operator. What they cannot receive under the proposed rules is a commission linked to those visitors’ wagers, winnings or losses.

Hybrid deals could be trickier. Some betting affiliate programs combine a traffic fee with a share of player revenue. Those two payments would face different treatment, even if they appear on the same monthly statement.

There is another exception for third parties involved in distributing gambling products, including retailers. Their arrangements are not covered by this particular restriction.

L37 is scheduled for its first parliamentary reading on October 22. The bill also addresses gambling advertising during sports broadcasts and near schools, so the affiliate provisions are only one part of the proposed changes.