According to Gamban, self-exclusion works better when it does not depend on a single barrier. In Brazil, that argument is tied to the size of the unlicensed market. Industry-backed estimates suggest the illegal betting market in Brazil still represents roughly 41% to 51% of the sector.
Gamban says its software blocks gambling websites and apps at device level, regardless of whether they are licensed or unlicensed. In that model, the focus is on user access rather than operator status.
Gamban Frames Its Tool as an Extra Layer
In Brazil, a fast-developing gambling market creates additional monitoring and enforcement challenges. In this environment, a user can sign up for a national exclusion system and still have access to illegal options unless there are other constraints.
According to Gamban, its software can serve as a complementary measure used in tandem with other approaches, including self-exclusion systems, financial limits, and psychological assistance. The company does not present its tool as a replacement for state systems.
The product design also reflects this logic. Under one subscription, up to 15 devices can be included, and the application cannot be removed while the plan remains active.
Brazil Is Also a Test Case for Latin America
Gamban views Brazil as one of the largest and rapidly developing gambling markets in Latin America, yet the one that brings monitoring challenges for the industry. In that sense, Brazil could become a reference point for other Latin American markets. Should layered exclusion gain traction in Brazil, other Latin American markets may look to that model as their own frameworks develop.
According to Gamban, it blocks around 700 websites and apps per day and has already managed to identify over 450,000 gambling-related resources in total. The company notes that the process involves a mixture of automation and manual verification.
The service by Gamban includes a seven-day free trial. In some markets, it is also available free of charge through partner organisations. Gamban’s current public pricing page lists subscriptions in pounds sterling rather than Brazilian reais.
Conclusion
This case suggests that Brazil’s gambling debate is focused not only on licensed versus unlicensed supply. Now, it also accounts for how vulnerable users can be protected in practice.
In this context, Gamban presents its tool as one part of a broader harm-reduction strategy. While one safeguard may help, layered exclusion looks more practical when illegal supply keeps finding new routes.
