Blaze and Virginia Face Nationwide Limits on Betting Ads

A Brazilian court has imposed new advertising obligations on Blaze and influencer Virginia Fonseca. Content that breaches the order must be removed within 48 hours.

The ruling covers betting promotions published through stories, reels, livestreams, feed posts, and similar formats. Sponsored material must be clearly identified as advertising, including when it appears among posts about family life, travel, or daily routines.

Betting Ads Must Show Risks and Key Terms

Blaze and Fonseca are not permitted to promote any messages that associate gambling with earnings, investments, employment alternatives, or solving one’s financial problems. Promotions should not guarantee returns or suggest that playing is not associated with risks of losing money.

Promotional bonuses have also been considered by the Court. Conditions of all offers such as bonuses, free spins, rewards, and promotional odds cannot be left in small print or placed only in external terms. In particular, minimum wagering requirements and other material restrictions must be displayed clearly and with prominence comparable to the advertised benefit.

Fines Apply to Each Proven Breach

Appellate judge Renato Rodovalho Scussel partially granted the MPDFT’s request for urgent relief. A lower court had previously denied the MPDFT’s request for urgent relief.

The court set a BRL 100,000 fine for each proven and individually identified breach, initially capped at BRL 2 million. Foggo Entertainment, the operator of Blaze, and Fonseca must also retain copies of removed posts, metadata, and promotional records.

The judge did not suspend any possible revenue-sharing scheme between the operator and the promoters. MPDFT had raised concerns that influencer payments could be linked to betting volume, operator performance or player losses.

According to Scussel, the current evidence does not prove the content of the remuneration scheme. The issue may be reconsidered after the contracts or other relevant evidence are submitted. The court also rejected a blanket removal of all past betting promotions, limiting deletion to content that breaches the order.

Blaze later told UOL that its influencer partnerships do not include commissions or clauses linked to player losses or users’ financial results. The operator noted that it uses partnerships for the promotion of its brand and will defend its position through the judicial procedure.

Marketing Scale Adds Commercial Weight

According to an accounting statement covering the first 11 months of 2025 and added to the case by the MPDFT, Blaze had approximately BRL 11 billion in deposits from Brazil. The accounting statement showed BRL 1.9 billion in gross revenue and BRL 361 million in net profit. The company spent approximately BRL 330 million on advertising.

The ruling does not prohibit influencer betting campaigns. It instead places the disclosure, risk message and offer conditions inside the advertisement itself. For Blaze and Fonseca, compliance will now be assessed at the level of individual posts and promotions. The order may also prompt other operators to review how influencer ads disclose risk and bonus conditions, although it directly binds only the parties in this case.