Acquire.bet has entered into a partnership with E2 with the objective of deploying sports betting and iGaming monetization technologies across North America. A specific focus has been laid on regulated jurisdictions such as the United States and Canada.
In this partnership, Acquire.bet assumes the position of the exclusive regional partner to E2, which combines monetization technologies with E2 publishing tools and the Acquire.bet operator and commercial integration layer.
What Each Side Brings to the Stack
E2’s product range is designed for sports publishers who need betting to be included in their content, but not added externally. Its product range spans jurisdiction-aware deep links, sportsbook widgets, live scoreboards, and branded sports pages, including features like tips and pre-match content, and free-to-play sports betting.
Its role is to look after the Monetisation side of things, as well as the Connectivity element, whereby media partners are effectively linked up with licensed sportsbooks and iGaming operators, utilizing the acquisition infrastructure to enhance the performance of the operation. The pitch, in essence, is more straightforward from sports traffic to compliant sportsbetting conversions, without needing to build complex integrations on a market-by-market basis.
A Turnkey “World Cup Hub” Is the First Launch Vehicle
One of the first packaged products planned under the partnership is a turnkey “World Cup Hub,” positioned to capture a seasonal spike in betting interest during this summer’s tournament. The hub is described as a single delivery that combines CMS integration, frequently refreshed match and betting content, and embedded monetisation features.
While the announcement is framed around a specific event-driven product, the underlying strategy is broader: give publishers a repeatable template they can deploy around major sports moments, then connect that attention to regulated operators with less friction.
The first of several packaged products that will come out of the partnership is a turnkey “World Cup Hub.” This product is intended to capitalize on the seasonal spike in wagering interest this summer. It’s a single delivery encompassing CMS integration, frequently refreshed match and betting content, with embedded monetization features.
The announcement is framed around a specific event-driven product, but the underlying strategy is broader. It implies giving publishers a repeatable template they can deploy around major sports moments, then connect that attention to regulated operators with less friction.
Distribution and Compliance Are the Real Product
With this partnership, jurisdiction-specific deep linking and operator connectivity solve the part that publishers struggle with most. That’s turning national audiences into market-by-market compliant pathways.
If Acquire.bet can repeatedly offer the correct operator coverage while keeping integrations lightweight for editorial teams, this type of packaged hub model is likely to appear around more tentpole sports events. From what’s known to date, it looks like a good fit for how publishers generally work: fast cycles, dev time constrained, and measurable revenue targets.
