Mindset
Enhance your personal or business performance with insights from the brightest minds in iGaming
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Latest essays
Landing every Thursday, each packed with insights on the iGaming industry. Fresh perspectives. Honest takes. No fluff.
#107 You’ve Been Renting the Whole Time
Every channel funding your growth has a landlord — and he's changing the locks more often than you think.
#106 Fanatics Bought Its Way Around CAC
We've spent this year watching operators bid up the price of attention. A podcast host signs an exclusive sportsbook deal. A baseball franchise hands its sportsbook category to another. A league goes quiet on its own sponsorship slot because nobody…
#105 Social Isn’t A Channel Anymore
Most of the industry is still marketing like it's 2019, and the operators who couldn't afford to be lazy have already lapped everyone else. Unilever spent a century getting very good at working out where a marketing pound produces another…
All Essays
#98 The Patience Premium
The most valuable returns in business and in life aren't paid monthly.
#92 This Is Greed Not Survival
On margin compression, scam projects, and the excuses made
#90 The One Thing You Can’t Train Into Someone
Your Best Hire Might Have a Failed Startup on Their CV If there’s one thing that I think would improve a lot of iGaming businesses overnight, it’s this. Most of the senior people running iGaming businesses don’t think like business owners. They think like employees. And those are completely different operating systems. I’ve watched this play out enough times now. Across businesses I’ve built, companies I’ve invested in, and leadership teams I’ve sat across from… that I’m convinced of one thing. You cannot train someone out of a salary brain. Either they have the founder instinct, or they don’t. What the gap actually looks like It doesn’t announce itself. That’s what makes it dangerous. The person with a salary brain…
#83 The Year Is a Lie
Why one year is the worst possible timeframe for meaningful progress