Pragmatic Play Company Profile – Licensing, Partnerships, and Global Multi-Product Reach
About Organisation
Brief Overview
Pragmatic Play is a privately held B2B iGaming content provider specialising in slots, live casino, virtual sports, bingo, and sportsbook products. The company operates in over 40 regulated markets and is known for its mobile-first development approach, high-frequency product launches, and commitment to jurisdictional compliance.
| Official Launch Year | 2015 (Rebranded following acquisition) |
| Ownership Structure | Privately Held (Acquired by IBID Group in 2016) |
| Core Offering | Multi-product B2B iGaming content (Slots, Live Casino, Bingo, Virtual Sports, Sportsbook) |
| Technical Delivery | Single API Integration |
| Employee Count | 1,000+ (Global) |
| Operations Support | ARRISE (Provides HR, tech, and operations services) |
Mission and Business Focus
Pragmatic Play’s mission is to deliver premium, mobile-first, and regulation-ready iGaming content. The company focuses on rapid product rollout, high compliance standards, and accessibility across regulated markets.
- Releases up to 9 new slot titles per month
- Builds vertically integrated offerings for Live Casino, Virtual Sports, and Sportsbook
- Focuses on regulated markets in Europe, LatAm, and Asia
Company History & Founders
Year Founded and Evolution
| 2007 | Company originally operated as TopGame Technology |
| 2015 | Rebranded as Pragmatic Play after a change in ownership and strategy |
| 2016 | Acquired by IBID Group, enabling major international expansion |
| 2018 | Acquired Extreme Live Gaming from Novomatic to enter the Live Casino vertical |
| 2019 | Launched Bucharest Live Studio and acquired VSoftCo (Virtual Sports) |
Key People / Founders
| Julian Jarvis | CEO – Co-founder, led legal and regulatory development |
| Irina Cornides | COO – Oversees global operations including Live Casino |
| Yossi Barzely | Chief Business Development Officer – Leads commercial growth globally |
Licensing & Regulatory Info
Active Licences
| UK | UK Gambling Commission (UKGC) – Remote Gambling Software, Game Host Licence |
| Malta | Malta Gaming Authority (MGA) – Critical Gaming Supply Licence |
| Gibraltar | Gibraltar Regulatory Authority (GRA) – B2B Casino Licence (RGL No. 107) |
| Romania | ONJN – Class II Supplier Licence |
| Greece | HGC – Type A1 National Licence |
| Other Markets | Sweden, Denmark, Italy, Spain, Colombia, Portugal, Bahamas, South Africa – Market-specific certifications and licences |
Compliance & Certification
- All games tested and certified by GLI, BMM Testlabs, and other recognised labs
- Implements tools for responsible gaming, RTP transparency, and jurisdictional adaptivity
- Fully compliant with AML/KYC, data protection, and local player protection laws
Offices & Headquarters
Main Office Locations
| Gibraltar | Corporate HQ, Licensing, Executive Leadership |
| Sliema, Malta | Operational HQ, Commercial Strategy, Account Management |
| Bucharest, Romania | Live Casino Studio and Product Development |
| Bogotá, Colombia | Latin America Live Casino Studio |
| Hyderabad, India | Technology and Software Development |
Business Partnerships
B2B Product Verticals
| Slots | High-frequency launches, award-winning mechanics, Drops & Wins promo network |
| Live Casino | Hosted from Bucharest & Bogotá studios, includes Blackjack, Baccarat, Mega Wheel |
| Virtual Sports | Includes football, horse racing, and greyhounds (via VSoftCo acquisition) |
| Bingo | Localised variations, real-time multiplayer infrastructure |
| Sportsbook | Newest product line, expanding into regulated markets in 2025 |
Key Operator Integrations
| Entain | Ladbrokes, bwin |
| 888 Holdings | 888casino |
| Kindred Group | Unibet |
| LeoVegas Group | LeoVegas |
| William Hill | Live & RNG integrations |
| Betsson | Multi-vertical supply |
| Others | 100s of tier-1 and mid-tier global iGaming brands |
Contact Details
Company Addresses
| Corporate Address | Madison Building, Midtown, Queensway, GX11 1AA, Gibraltar |
| Malta Office | 144 Tower Road, Sliema, SLM 1604, Malta |
| Website | www.pragmaticplay.com |
| Contact | General business enquiries handled via website form or direct B2B email |
