Genius Sports Company Profile – Sports Data, Integrity Services, and Global Distribution
About Organisation
Brief Overview
| Company Name | Genius Sports |
| Legal Entity | Genius Sports Limited |
| Business Model | B2B Sports Data and Technology |
| Founded | 2000 |
| Headquarters | London, United Kingdom |
| Public Listing | NYSE: GENI |
| Employees | 2,400+ |
| Events Covered | 240,000+ annually |
| Global Offices | 18 locations |
Genius Sports captures, processes, and distributes official sports data at scale, serving betting operators, leagues, and broadcasters with real-time data feeds, analytics, and integrity oversight.
Mission and Business Focus
Mission
To support a sustainable and transparent global sports ecosystem through trusted data, technology, and integrity services.
Business Focus
- Official live data capture and distribution using AI and computer vision
- Betting integrity monitoring and anti-corruption services
- Fan engagement, augmented broadcasts, and marketing activation tools
- League technology and performance analytics platforms
Company History & Leadership
Year Founded and Evolution
| 2000 | Founded as Betgenius |
| 2016 | Merger with SportingPulse, forming Genius Sports Group |
| 2021 | Public listing via merger with dMY Technology Group, Inc. II |
Executive Leadership
| Mark Locke | Co-founder and Chief Executive Officer |
| Kenneth J. Kay | Independent Board Chair |
| Jack Davison | Chief Commercial Officer |
| Steven Burton | Chief Partnerships Officer |
Licensing & Regulatory Info
| Region | Regulator or Authority | Scope |
| United Kingdom | UK Gambling Commission | Ancillary Remote and Remote licensing |
| United States | State regulators | Licensed across 40+ US states |
| Global | Sports governing bodies | Official data and integrity mandates |
Compliance and Integrity Framework
| Area | Measures |
| Betting Integrity | Market monitoring and suspicious activity reporting |
| Data Protection | GDPR compliance and local privacy laws |
| League Integrity | Long-term integrity partnerships with governing bodies |
Genius Sports provides integrity services to major sports organizations, including the PGA Tour, the English Premier League, and the NCAA.
Offices & Headquarters
Global Office Locations
| Region | City | Function |
| United Kingdom | London | Group headquarters |
| United States | New York City | US headquarters |
| Europe | Sofia, Tallinn, Vilnius, Lausanne | Data operations and technology |
| Americas | Los Angeles, Medellín | Commercial and operational hubs |
| APAC | Melbourne, Singapore, Shanghai | Regional operations |
The company operates a distributed global structure designed to support real-time data collection and localized regulatory requirements.
Business Partnerships
Technology and Platform Solutions
Genius Sports develops and deploys proprietary platforms that support live data capture, analytics, and broadcast augmentation.
- GeniusIQ, AI-driven data capture and computer vision platform
- Second Spectrum, advanced tracking and analytics technology
Key technology integrations include partnerships with Amazon Prime Video for enhanced NFL broadcasts and EA Sports for real-time sports data integration.
League, Operator, and Media Network
| Partner Category | Notable Partners |
| Sports Leagues | National Football League, English Premier League, NCAA, FIBA, NASCAR, Canadian Football League, Ligue 1 |
| Betting Operators | bet365, FanDuel, DraftKings, Caesars Entertainment, Sky Bet |
| Media | CBS, TSN, NBC Sports |
Genius Sports maintains long-term, exclusive data rights with several tier-one sports leagues, forming the commercial foundation of its data licensing model.
Contact Details
| Company Name | Genius Sports Limited |
| Group HQ | 1st Floor, 27 Soho Square, London, W1D 3QR, United Kingdom |
| Website | www.geniussports.com |
| Investor Relations | investors.geniussports.com |
| General Enquiries | info@geniussports.com |
