Cherry Play Company Profile – B2B Strategy, Partnerships, and Global Reach
About Organisation
Brief Overview
Cherry Play is a newly launched B2B iGaming studio dedicated to developing and licensing premium online casino content. Founded in 2024, the company offers an innovative alternative to traditional revenue-sharing models by licensing games through a flat-fee structure. With a core focus on online slots, Cherry Play aims to provide operators with engaging, high-performance content designed for regulated markets.
Key Business Facts:
- Industry: B2B iGaming (Game Studio)
- Business Model: Game development and licensing via flat-fee model
- Ownership: Private
- Founded: 2024
- Key Offerings: Online slot games and tailored iGaming content
- CEO: Olga Bajela
Mission and Business Focus
- Flat-Fee Licensing: Avoiding traditional revenue share in favour of predictable pricing for operators
- Content Innovation: Producing high-quality slots optimised for engagement and retention
- B2B-Only Strategy: Creating content exclusively for licensed iGaming operators
- Global Distribution: Leveraging certified technology to reach operators in Europe, North America, and LatAm
Company History & Key People
Founding and Milestones
| Year | Milestone |
| 2024 | Cherry Play is established as a new iGaming content studio |
| 2025 | Strategic partnership with Bragg Gaming Group is announced |
| 2025 | First slot titles scheduled for release via Bragg’s RGS platform |
Key People
- Olga Bajela – Chief Executive Officer (appointed in 2024, previously with Bragg Gaming Group)
Licensing & Regulatory Info
Compliance and Distribution Model
| License Holder | Bragg Gaming Group |
| Jurisdictions Covered | Malta, UK, US states, and other regulated regions |
| Certification Process | Games certified under Bragg’s platform compliance standards |
| Responsible Play | Content built according to local compliance, fairness, and safety regulations |
Offices & Headquarters
| Official Headquarters | Not publicly disclosed |
| Offices | No verified office locations published |
| Operations Model | Digital-first, publishing via Bragg Gaming’s platform |
Global Reach
- Instant operator access in regulated markets
- Cross-market distribution via Bragg’s RGS
- Scalable reach across Europe, North America, and LatAm territories
Business Partnerships
Key Strategic Partner
| Partner | Relationship |
| Bragg Gaming Group | Exclusive platform and distribution partner; provides certification and market access |
Platform Provider: Bragg’s Remote Gaming Server (RGS)
Distribution: Games made available to Bragg’s global operator network
Contact Details
- Website: Not yet publicly available
- Public Presence: Maintains visibility via Bragg Gaming announcements and LinkedIn
- Contact: No direct email; business inquiries likely routed through Bragg Gaming or executive LinkedIn
