Blueprint Gaming Company Profile – Licensing, Partnerships, and Global Reach
About Organisation
Brief Overview
| Industry | B2B iGaming (Game Studio) |
| Business Model | Game Development & Licensing |
| Ownership | Subsidiary of Gauselmann Group (MERKUR GROUP) |
| Founded | 2001 |
| Key Offering | Online slots, branded games, progressive jackpots |
Mission and Business Focus
- Development of branded and original slots
- Innovation through proprietary mechanics (e.g., Jackpot King)
- Licensing across regulated European markets
- Distribution via major content aggregators and operator deals
Company History & Founders
Year Founded and Evolution
| 2001 | Company established in the UK |
| 2008 | Gauselmann Group acquires minority stake |
| 2012 | Gauselmann Group completes full acquisition |
| 2024 | Signs UK distribution deal with NetBet |
| 2025 | Expands into Switzerland via Swiss Casinos partnership |
Key People / Founders
- Matthew Charles Cole – Director
- Sophie Hannah Pope – Director
- Leadership team oversees commercial growth, compliance, and game development operations
Licensing & Regulatory Info
Active Gaming Licenses
- UK Gambling Commission (UKGC) – Active B2B supplier licence
- Malta Gaming Authority (MGA) – Holds a B2B Critical Supply Licence (via operating partners)
Regulatory Bodies & Compliance Measures
- RNG fairness testing
- Technical compliance validation
- Responsible gaming standards
- Jurisdiction-specific player protections
Offices & Headquarters
Main Office Locations
- Headquarters:
Blueprint House
Northern Road
Newark, England, NG24 2EU - Other Legal Entities: Operates a licensed entity in Malta
Global Reach
- Supplies content to online casino platforms across the UK, Germany, Italy, Switzerland, and other EEA jurisdictions
- Distributes 100,000+ gaming terminals across Europe via land-based channels
- Available on major aggregation platforms for international markets
Business Partnerships
Platform and Software Providers
| Gauselmann Group | Parent company, supports content reach in land-based & digital markets |
| Relax Gaming | Aggregation platform partner |
| Galaxy Gaming | Licensed table games integrated into Blueprint’s portfolio |
| NetBet UK | Direct operator integration for the UK market |
Operator & Affiliate Networks
- Works with a broad network of online casino operators
- Distributes via B2B aggregators and platform providers
- Does not operate a B2C casino or affiliate programme
Contact Details
Company Address
Blueprint House, Northern Road, Newark, England, NG24 2EU
Email / Phone
- Contact form available via the official Blueprint Gaming website
- General enquiries handled through listed channels or partner portals
