ZLOY

Who is ZLOY?

ZLOY, or ZLOYn, is Artur Nerchuk’s streaming name. He’s a casino and variety streamer who connects with a crowd in the CIS region. His Twitch channel is a Russian-language Partner account boasting over 1.3 million followers and a record high of 85,589 viewers.

The Origin Story

ZLOY gained popularity through gaming, reactions, Twitch streams, and eventually, gambling and casino content. His current public network features Twitch, Kick, Telegram, Instagram, YouTube, and various gambling-related community channels. His Telegram preview shows the ZLOYn channel with over 200K subscribers and includes links to his Twitch channel as well as another Telegram channel dedicated to gambling.

Main Gimmick

ZLOY’s content revolves around casino vibes in Russian, diving into “занос” culture, reactions to high-stakes plays, commentary from streamers, and the dynamics of a gambling-focused Telegram community. In 2026, his fame grew beyond just streaming when Yosip Gaming hit the scene as a slot studio linked to him, launching its first game with Stake and Stake.us.

Playstyle and Favorite Slots

He often places bets that go into the millions of rubles, which can be around 50,000 USD. The games he usually plays are:

• Level Up by Yosip Gaming;
• Stake Originals;
• and other high-volatility slots.

His streams and clips seem to focus on those casino moments, high-volatility sessions, and “занос”-style wins—basically, those times with deposits that lead to bets and sometimes, wins. The guy often plays on Stake.

Biggest Wins and Epic Losses

Top Win: ZLOY reportedly bagged $10M, or about $7M, in Dubai.

Biggest Loss: He lost half a million dollars in a month off-stream in early 2026.

Where ZLOY Plays — Casinos & Promos

ZLOY is active on various casinos, but Stake is definitely one of his favorite places to gamble. There aren’t any regular promotions linked to this streamer—his social media posts showcase occasional freespins and welcome bonus deals, among others.

Controversies, Drama, and Fun Facts

ZLOYn has faced a few Twitch bans: January 20-21, 2021; November 27-December 4, 2023; and March 9-10, 2025. Right now, ZLOYn is a Twitch Partner.

ZLOY’s streaming history in casinos falls within the larger Twitch gambling debate. In 2022, Twitch put limits on streaming slots, roulette, and dice games coming from gambling sites that weren’t licensed in the US or other places with strong consumer protection. 

In April 2026, Yosip Gaming was co-founded by Artur Nerchuk, better known as the CIS gambling streamer ZLOY, and rolled out its first game, Level Up, via Stake.com and Stake.us. According to Yosip Gaming’s official site, the company is an independent slot games supplier that started in 2025, featuring three games, an average RTP of 96%, and is currently available live on Stake and Stake.us.

Catchphrases & Memes: ZLOY’s meme culture revolves around “занос,” casino moments, the Russian-speaking chat scene, “ZLOYn” branding, Telegram reposts, and the “Yosip” business character. In public discussions and community outreach, the Yosip project is seen as a transition from relying on streamer traffic to embracing product ownership.

Fun Facts:

• His real name is Artur Nerchuk;
• His nickname translates to “mean” in Russian;
• He’s been active on Twitch since 2011;
• He boasts over 1.3 million followers on Twitch;
• His Telegram channel has more than 200,000 subscribers;
• He has over 540,000 followers on Instagram.

Social Media & Links

Twitch: https://www.twitch.tv/zloyn
Kick: https://kick.com/zloyn
Telegram: https://telegram.me/ZLOY
Instagram: https://www.instagram.com/zloylive/
YouTube: https://www.youtube.com/@ZLOYLIVE/videos
Yosip Gaming: https://yosipgaming.com/

FAQ about ZLOY

What casino does ZLOY use?

Stake is the leading choice. ZLOY’s activity is happening in Slots & Casino, and according to Yosip Gaming’s official site, you can find their games live on Stake.com and Stake.us.

Is ZLOY playing with real money?

There isn’t a full public record of ZLOY’s funds, sponsorship deals, where deposits come from, access to promotional balances, or whether all gambling activities are funded personally.

What is ZLOY’s biggest slot win?

ZLOY reportedly hit a win of between $7M and $10M in Dubai, and nothing else he’s won comes close to that.

Why did ZLOY move to Kick?

He hasn’t moved; he’s still active on both platforms – it’s just that he uses them for different things.

What is ZLOY’s net worth?

Estimates suggest ZLOY’s net worth is around $10 to $15 million, especially since he’s hinted at that figure multiple times.