James Mcloughlin

iGaming Expert

Verified

Expert

About Expert

James McLoughlin is a seasoned digital growth strategist with deep expertise in app store optimization, mobile performance marketing, and user acquisition. As Co-Founder of Stirling Mac and App Assassins, he has helped scale top-tier iGaming and app-based businesses by combining ASO, paid media, SEO, and conversion-focused creative strategies. His background spans sports betting, Web3, and consumer apps, making him a versatile operator in competitive and regulated markets.

Work History

Founder, App AssassinsDec 2023 to Present
Co-Founder, Stirling MacSep 2022 to Present
Marketing Consultant, Punting FormSep 2022 to Present
Marketing Director, Boom EntertainmentJul 2021 to Sep 2022
Head of Growth, Betfair AustraliaJul 2017 to May 2021
Marketing Manager, SportsbetOct 2016 to Sep 2017
Co-Founder, Odds SniperDec 2015 to Jul 2017
Founder, Green PressJul 2013 to Oct 2016
Marketing Specialist, Ladbrokes / EntainMar 2012 to Jun 2013
Marketing Specialist, William HillJan 2007 to Jan 2010

Shows with James Mcloughlin

James Mcloughlin appears in 15M shows — watch the latest episodes below.

Season 1 Episode 18

Use this Secret Growth Hack for Your iGaming App’s Success (James Mcloughlin)

Other Personas

Aleksandra Mouton

iGaming Expert iGaming Expert

About Expert Aleksandra Mouton is CEO of Amarix and was named Best iGaming CEO 2024. She specialises in transforming development culture through empowering leadership approaches that balance innovation with regulatory compliance in the iGaming industry. With a background spanning mobile, casino, sportsbook, and B2B platforms, she has scaled high-performing teams, launched new operator brands, and […]

Personal Profile

Alexis Wicén

iGaming Expert Expert in Gamification and Player Engagement

About Expert Alexis Wicen is the CEO and Co-Founder of Unibo, a gamification platform used by operators across global markets. With a background in iGaming operations and product development, he focuses on engagement tools that drive retention, deliver real-time user experiences, and scale without heavy integrations.

Personal Profile

Björn Nilsson

iGaming Expert Traffic Monetization Expert

About Expert Co-founder & CEO of FTDx, Björn is a veteran of the online gaming industry with 25+ years of experience. He is a recognised expert in business development, M&A, and global market expansion within the gaming sector. From launching performance-boosting adtech platforms to advising major operators, his career spans every corner of the traffic […]

Personal Profile

Dmitry Belianin

iGaming Expert Marketing Gaming Industry Leadership

Experienced marketing strategist and entrepreneurial leader with over 17 years in the sports betting and gaming industry. Proven track record of building global teams, driving profit growth, and implementing high-growth marketing, digital, and product development strategies within major gaming companies. Currently serves as Founder and CEO of multiple ventures while maintaining strategic advisory roles across the industry.

Personal Profile