Alexis Wicén - iGaming Expert 15M

Alexis Wicén

Verified
Expert in Gamification and Player Engagement
Updated: 14.04.2026

About Expert

Alexis Wicen is the CEO and Co-Founder of Unibo, a gamification platform used by operators across global markets. With a background in iGaming operations and product development, he focuses on engagement tools that drive retention, deliver real-time user experiences, and scale without heavy integrations.

Work History

  • CEO / Founder, Unibo Ltd, May 2018 – Present
  • Founder, Alegra Media Ltd, Oct 2018 – Jun 2021
  • Managing Director - Casino Brands, Betsson Group, Jul 2016 – Apr 2018
  • Managing Director of Casino Euro, Betsson Group, Sep 2015 – Jun 2016
  • Managing Director, Evoke Gaming Group / Bonnier Gaming Group, Jan 2014 – Aug 2015
  • Managing Director, Redbet, Jul 2012 – Dec 2013
  • Chief Operations Officer, Redbet, Jan 2012 – Aug 2012
  • Head of Sportsbetting & Casino, Redbet Gaming, 2010 – Dec 2011
  • Sportsbetting Manager, Redbet Gaming Ltd, 2010 – Jun 2011
  • Sportsbetting Manager, Redbet Gaming Ltd, 2008 – Aug 2010
  • Sportsbetting & Casino Manager, Redbet Ltd, Aug 2008 – Jan 2010
  • CS Pro, Nordic Division, Feb 2001 – Jun 2002
  • CS Pro, Ninjas in Pyjamas, Sep 1999 – Feb 2001