RubyPlay has become part of Austria’s regulated market after the studio entered into a content agreement with win2day, the country’s sole licensed online gaming platform. The distribution model used in this country is as follows: it uses the single concession model, where one online brand is responsible for all lottery and online gaming products.
The operator is part of Austrian Lotteries, within the broader Casinos Austria structure, positioning itself publicly as the only legally permitted online gaming platform in the country. For practical purposes, this would mean that any supplier integration is an “on-shelf” moment inside the regulated channel.
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The first wave of content now live features identifiable catalogue hits including Mad Hit, Zeus Rush Fever, Immortal Ways, and Gallina Harvest. More games are expected to be added as the partnership matures.
For the platform, the initial drop is an easy way to expand the diversity of slot content without affecting the regulatory wrapper. For the supplier, it’s a first foothold that can be quickly measured through performance data in a controlled environment.
Where the Supplier’s Model Fits
Eyal Loz, CPO at RubyPlay, emphasized the fact that it’s the first step for the company into the market, mentioning the importance of dealing with an operator who offers high-quality player protection. From the win2day’s side, Georg Wawer emphasized the fact that the bar is set high in terms of compliance and quality, mentioning the fact that the content is tailored to the local player protection requirements.
This, however, is in line with the operating direction of the supplier. In early 2026, the company specified a studio model for content that aims to ease localisation and operator-specific tailoring rather than transporting it as is to all locations.
Bottom Line
For a well-controlled market, entry is becoming more centered on clearing a high compliance hurdle with the gatekeeper platform. The key takeaway from this agreement is that one integration holds a great promise for a national scope. However, it’s a heavy responsibility, both in terms of quality, as it has to be met to a very high standard, and also in terms of scope, as it only has to be met within one environment that is heavily regulated.
Should the country continue down a path of reform (particularly, licensing revisions), such early integration partnerships hold promise as a foundation for greater competitive activity.
