Royal Bingos has teamed up with gaming supplier Zitro to freshen up its gaming floors. The deal marks another step in the ongoing partnership between the two companies.
Part of Grupo Comar, Royal Bingos operates venues throughout Spain and Latin America. They’ve added Zitro’s Concept slot cabinets across their locations.
Grupo Comar reps said they picked Zitro because the solutions “align perfectly with our vision of providing top-quality entertainment.”
The upgrade aims to modernise the player experience at Royal Bingos venues. Customers increasingly expect more immersive and visually striking gaming environments.
Traditional slot machines reportedly can’t match the visual engagement that newer cabinets deliver. The Concept units include special lighting features that transform the surrounding space.
This refresh is part of Grupo Comar’s ongoing strategy to stay competitive. Gaming floors need regular tech updates to keep players coming back.
Three games have been added to the cabinets: Legendary Sword, Merging Fu Pots, and Fairyland Quest. Each title offers different gameplay mechanics and visual themes.
The Concept cabinets combine modern design with Zitro’s Magic Lighting system. They also feature a Screen Deck that creates a more interactive experience.
These features work together to create what Zitro calls “an engaging gaming environment.” The cabinets are specifically built to grab attention on busy casino floors.
The new machines are already available for play at Royal Bingos locations. This rollout follows similar installations at other venues.
Zitro recently debuted the same Concept cabinet at New York Casino in Monterrey through a partnership with Logrand. The company has also launched Triple Charm Journey in Galicia, with TL3 as the featured title.
Director of Operations and Product for Logrand, Juan David Baracaldo, commented on the new launch, having said: “The addition of Zitro’s concept cabinets is a great step to continue offering unique and high-quality experiences to our players. The unique combination of technology, spectacular graphics and the experience these cabinets offer will further elevate our casino’s entertainment offering.”
Zitro Founder Johnny Ortiz Viveiros also stated: “We are very excited to strengthen our partnership with Logrand, a strategic partner that shares our vision of providing exceptional gaming experiences. The new Concept cabinets and games like Legendary Sword and Fairyland Quest are just the beginning of what will transform how players enjoy entertainment.”
Zitro has been making deals for its Concept cabinet line stands with various partners worldwide, including Recreativos Colindres Group in Cantabria, TL3, a gambling hall in Galicia and Royal 888 at Sevilla.
A Zitro spokesperson expressed appreciation for “Grupo Comar’s investment in Concept and the ongoing trust they place in us.”
The cabinet upgrade points to a broader industry trend of operators investing in more sophisticated gaming hardware to attract players.
