REEVO Has Added Crash and Instant Games from VeliPlay to Its Catalog
The move widens the range of fast games on the platform and matches what operators want right now, which is short mobile titles. The two sides did not share how much the deal is worth.
What Operators Get
VeliPlay is a B2B studio that focuses on fast-paced formats. These include crash games and instant games with short sessions, built for a mobile audience. This content is now available on the REEVO platform.
The key benefit for operators lies in the integration process. A single integration with REEVO gives them immediate access to the studio’s entire portfolio, without the need for a separate technical process for each provider. This allows them to save on integration costs and launch new games in the lobby faster.
Why the Focus on Crash and Instant Games
Crash and instant games are gaining popularity and among the fastest growing segments of iGaming. Their design is intentionally made simple to understand with an instant User Interface Response. They last a maximum of a few seconds, the prize multiplier increases, and the User is required to make a payout before the prize is gone. This is an ideal design for mobile devices. The rounds are short and repetitive. Demand has increased consistently for a few years and is in part why aggregators keep adding new instant/casual based games.
The move is pretty understandable from an aggregator’s perspective. REEVO has designed their catalog in a way that allows new, popular instant/casual games to be located next to classic games such as slot machines. The ability to provide a larger breadth of options within a single gaming platform allows the operators to design the gaming lobby to meet the requirements of the target market.
Behind the Deal
The deal fits a wider shift in how games reach operators. More and more operators pick one link to an aggregator instead of many separate deals with studios. That way the aggregator handles the setup and support work, and the operator keeps more of its own resources free.
For VeliPlay, the agreement opens the door to REEVO’s network and to more operators across different markets. Daniel Cook, Head of Account Management at REEVO, spoke for REEVO. Irakli Kakhidze, CEO of VeliGames, spoke for the studio. The two sides kept the financial terms private, and the announcement names no launch markets or operators.