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Pragmatic Play announced an expansion of its live casino content partnership with BET99 in Ontario. The content supplier is adding additional live casino games to the operator’s platform.
BET99 operates as a licensed gambling operator in Ontario. The company offers sports betting and casino games to players in the province.
Pragmatic Play supplies live casino content to multiple operators globally. The company operates live casino studios and provides gaming technology.
BET99 players can now access additional live casino titles from Pragmatic Play. These include Roulette, Auto Mega Roulette, and Speed Roulette.
The partnership also includes Speed Baccarat and Blackjack X. BET99 is implementing Pragmatic Play’s Smart Studio technology as part of the expansion.
Smart Studio allows multiple brands to use the same tables simultaneously. This reduces operational costs compared to dedicated studio setups.
The technology gives operators control over the visual presentation of their live casino content. Operators can customise branding without building separate studios.
BET99 now operates six branded live casino tables in total. These include Blackjack, Baccarat and Roulette with BET99 branding integrated.
The Smart Studio technology enables this customisation at lower costs than traditional dedicated studios. Multiple operators can share table infrastructure while maintaining separate branding.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We are delighted to supply BET99 in Ontario with more of our premium live casino titles alongside access to Smart Studio, which provides Pragmatic Play partners with a wealth of customisation and localisation opportunities.”
Players see BET99 branding incorporated into their live casino gaming experience. The technology allows real-time customisation of table presentations.
Smart Studio technology addresses cost challenges that operators face with branded live casino content. Traditional dedicated studios require significant infrastructure investments.
The shared-table approach allows smaller operators to offer branded live casino experiences. This potentially increases competition in the live casino segment.
BET99 CEO Jared Beber said: “Pragmatic Play’s Live Casino portfolio has become a favourite amongst our players, and Smart Studio is a brilliant way to tailor the experience for our players showcasing the BET99 brand.”
Other operators may adopt similar shared-infrastructure approaches for live casino content. The technology reduces barriers to entry for branded live casino offerings.
The partnership demonstrates how technology solutions can reduce operational costs in live casino operations. Operators gain branding capabilities without proportional infrastructure investments.
Both companies indicated plans for further collaboration. Beber stated they are “excited to grow our partnership with Pragmatic Play and look forward to collaborating more in the future.”
The expansion adds to Pragmatic Play’s existing live casino distribution network. BET99 gains access to additional content while maintaining operational cost control through shared infrastructure.
