Merkur Group has officially completed its acquisition of Gaming Arts LLC. The German corporate group, formerly known as Gauselmann Group, made this move through its subsidiary Merkur Gaming US.
Gaming Arts isn’t just any slot machine developer. The company holds licences in around 150 jurisdictions across the US, Canada and Latin America. They’ve got a strong position in Las Vegas gaming but their reach goes much wider.
The Nevada Gaming Commission approved this deal back in May 2025. Around the same time, Merkur Gaming US got its licence rubberstamped to manufacture and distribute products in Nevada.
Gaming Arts operates as a prominent developer and provider of slot machines, electronic table games and other gaming technologies. Their footprint in the Las Vegas gaming ecosystem gives them serious credibility.
Why This Deal Changes the US Gaming Landscape
This acquisition marks Merkur’s return to Nevada after more than 20 years away from that market. The European company operates across 90 countries, so combining that global reach with Gaming Arts’ extensive US licensing creates serious market access.
Merkur has been pushing hard to expand its US presence throughout 2025. The companies already had a working relationship – they signed a supply agreement back in 2023.
“With Gaming Arts, we are now able to place Merkur products directly in a wide range of US jurisdictions,” said Dominik Raasch, Management Board Member at Merkur Games. That’s a significant step beyond European borders.
The timing couldn’t be better. US gaming markets continue growing, and having direct access beats working through third-party distributors.
What Actually Happened in This Acquisition
The deal gives Merkur immediate access to Gaming Arts’ 150+ licenses. That’s a massive shortcut compared to applying for licensing jurisdiction by jurisdiction.
Gaming Arts recently inked a deal to adapt some of Evolution’s best-selling mobile slots into physical cabinets. This shows they’re staying current with market trends.
But now they’ve got Merkur’s resources behind them. Robert Ziems, CEO of Gaming Arts, said the partnership “elevates everything we’re doing at Gaming Arts.”
The acquisition builds on that existing supply agreement from 2023. So this wasn’t a cold purchase – these companies already knew how to work together.
How This Reshapes Both Companies’ Futures
Merkur can now place its products directly in US markets without needing local partners. That’s huge for a company that left Nevada two decades ago.
Gaming Arts gets access to Merkur’s global network and deeper pockets. “With Merkur’s global reach and resources behind us, we are positioned to deliver bold innovation and world-class execution like never before,” Ziems noted.
The merged entity combines serious international presence with deep US market access. Merkur’s 90-country footprint plus Gaming Arts’ 150+ licenses creates one of the most extensive licensing portfolios in the industry.
This positions both companies to compete more effectively against established US gaming suppliers.
