As reported by Lottomatica Group, its total online market share was 31.3% in 2025, with gains in online sports betting and iGaming. Besides that growth, the company also reported expansion in digital products.
According to the company’s stats, its online sports betting share rose to 32.4%, up 0.9 percentage points from the previous year. As for the iGaming share, it went up to 31.5%, an increase of 1.4 points year-on-year. The reported numbers suggest that the group was not reliant on one particular area or a short-lived sports calendar boost. Instead, it was gaining ground across its main online segments.
Digital Continued to Drive the Numbers
For the full year, revenues were €2.255bn, 12% higher than in 2024, and adjusted EBITDA was 21% higher at €856m. Online revenue came in at €955m, or 22% more than in the previous year. That again shows the source of most of the growth. For the fourth quarter, group revenues were 5% higher at €615m, and online revenues were 12% higher at €266m.
Sports revenues for the full year were 14% higher at €527m. However, for Q4, sports lines were 1% lower at €145m.
The 2026 Setup Looks More Stable
The company linked the 2025 performance to a stronger regulatory position. The earlier Lottomatica materials said that the PWO migration had been completed and that the new online concessions would start in November 2025. In its nine-month report, the group said that all of its applying entities received five concessions, and the new regime would start on 13 November 2025.
This explains the shift in management’s talks from transition to consolidation. With respect to 2026, Lottomatica has provided revenue guidance of €2.39bn to €2.46bn and adjusted EBITDA guidance of €940m to €980m.
Final Notes
The results are notable for Lottomatica, as they suggest that the company is seeing more than just a prosperous year. The fact that it keeps building a share in the online segment as a new concession period starts suggests that it’s entering 2026 with significant structural advantages.
If the costs and requirements tied to Italy’s new online concessions weigh more heavily on smaller operators, Lottomatica’s 2025 results may come to look even more significant.
