High Roller Brings mrkts.com Into ROLR Platform Build
mrkts.com Takes On ROLR Development
DeepEther Labs will provide its prediction markets technology and development staff for ROLR. It will also design and deliver the application that customers are expected to use once the product goes live.
High Roller is keeping ownership of that customer layer. The agreement gives it the intellectual property rights to the ROLR frontend, including source code, interface elements, design assets and brand-specific configuration.
The operator also receives source-code license rights to the underlying DeepEther platform for prediction market products. High Roller says those rights are worldwide and royalty-free.
There is room to use the technology elsewhere too. A separate non-exclusive, perpetual license covers other iGaming verticals, including online casino and sports betting.
Crypto.com Link Stays in Place
The mrkts.com agreement sits alongside High Roller’s existing relationship with Crypto.com and Crypto.com | Derivatives North America, rather than replacing it. DeepEther will work on the connections needed between ROLR and that infrastructure. The scope includes Crypto.com services, CDNA and required FIX connectivity.
Several operational functions also fall under the development deal. DeepEther is expected to support payment gateways, AML and KYC procedures, identity verification, geographic controls and regulatory disclosures.
The company will dedicate development resources to the project and provide updates to the platform during the agreement term. High Roller can also receive training and technical knowledge if it later chooses to take more of the development work in-house.
High Roller Keeps Control of the Customer Layer
That setup leaves the specialist backend and integration work with mrkts.com while High Roller owns the part of ROLR seen by users. It also gives the operator greater freedom over future changes to the interface and product roadmap. The source-code rights could remain useful after the first version of ROLR is completed.
No commercial launch date was announced with the agreement.
Board Links to DeepEther Disclosed
The transaction also has a related-party element. High Roller directors Daniel Bradtke, Brandon Eachus and Michael Cribari hold interests in DeepEther Labs. High Roller said the agreement went through its procedures for reviewing and approving related-party transactions.
From an operator perspective, control over the customer application is the strongest part of the deal. High Roller can rely on outside infrastructure without giving up the ROLR frontend or its longer-term development path. The harder part comes next: turning those rights and integrations into a live product while the US prediction markets field continues to fill up.