Hard Rock Bet Becomes Sport & State Founding Partner

Hard Rock Bet has become a founding partner of Sport & State in a deal that extends to a radio show carried by more than 550 stations across the US. The sportsbook will also supply odds and sponsor programming across Clay Travis’ new media network.

Hard Rock Digital announced the partnership on September 10. Hard Rock Bet will serve as a presenting sponsor and official odds provider across Sport & State. The partnership also covers digital content, live events and fan experiences at Hard Rock properties.

Deal Extends Beyond Sport & State Shows

The agreement also reaches The Clay Travis & Buck Sexton Show, which airs on more than 550 radio stations nationwide. Hard Rock Bet will appear in live events, talent integrations and fan experiences at Hard Rock properties.

The sportsbook is currently available in 10 US states: Arizona, Colorado, Florida, Illinois, Indiana, Michigan, New Jersey, Ohio, Tennessee and Virginia.

Hard Rock Bet Appeared 16 Days Before the Formal Release

Hard Rock Bet was already attached to Sport & State at least 16 days before Hard Rock Digital announced the founding-partner deal. On August 25, the debut of The Next Round on Sport & State identified the program as “presented by Hard Rock Bet.” The September 10 announcement added the details that had not been disclosed then.

Hard Rock Bet is now named as a founding partner, presenting sponsor and official odds provider. Its presence also extends beyond the betting shows to digital content, national radio, live events and Hard Rock properties. The radio component includes The Clay Travis & Buck Sexton Show, which airs on more than 550 stations across the US.

No change to Hard Rock Bet’s affiliate program was announced. The release does not introduce new CPA or RevShare terms, tracking arrangements or referral rules, so there is nothing for US affiliates to adjust at this stage.