In the US online casino space, “exclusive” is seldom synonymous with a single national launch. Instead, an operator is given a game in select states, under that state’s laws and configuration. For operators, this is often an easy way to differentiate their offerings in a cluttered lobby. For game studios, this is an entry point into regulated states without the need for a universal launch.
Fanatics Casino is already live with online casino products in those four states. As for strategy, they have been widening their lobby as competition has grown in those states. Based on regulatory approval and reporting requirements, some suppliers have been releasing games in phases. By launching into a defined group of states, it can make the process much easier.
How Triple 7 Jackpot Works
The Triple 7 Jackpot has a simple hook: the “Triple 7” symbol will remain locked in place until three Bonus 7s are spun in on the reels. When it does, it offers one bonus spin with the potential for a 500x wager jackpot. There’s also a free spins mode that occurs with three scatters, which offers seven free spins.
The game mechanics are geared towards the traditional slot experience: fast rules, short game cycles, and a single prominent payout, making it easy to communicate the game. This is a good fit for mass market rooms where players are changing between games quickly.
What the Deal Does for S Gaming and Fanatics
S Gaming is a UK-based slot studio, and the Fanatics deal is part of their expansion plan to penetrate the US market through selective distribution with major operators. Charles Mott said that they now have Fanatics and BetMGM as operators in the US, and there are other deals that are yet to be signed.
On the operator side, Kieron Shaw said that the partnership fits with Fanatics Casino’s commitment to continually expand its roster of games through new partnerships with new studios.
Conclusion
This is also a reflection of the development of US iGaming. It’s happening on a state-by-state basis, with competition sometimes being determined on the basis of content rhythm and distribution rights.
For Fanatics, an exclusive slot is a pragmatic means of renewing the content library in strategic states without altering the underlying product. For S Gaming, a four-state launch with a significant operator is a means of accessing regulated player bases while maintaining distribution selective and manageable.
