Caesars Entertainment rolled out Signature Baccarat to New Jersey players this week. The game runs exclusively on three platforms, Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino.
Empire Creative built the title in-house. That’s Caesars’ own game development studio. Scott Krell, who heads up game products at Caesars Digital, called it the sixth proprietary table game the company has launched in seven months.
The operator plans to bring Signature Baccarat to other states where it already offers online casino gaming. But New Jersey gets first access.
Why This Launch Matters for Table Game Players
Caesars is building its own game library instead of relying entirely on third-party suppliers. Six proprietary titles in seven months shows they’re serious about controlling their product offerings.
Baccarat draws a specific player base. The game includes all five traditional roadmap displays—Bead Plate, Main Road, Big Eye Road, Small Road and Cockroach Road. Pattern players rely on these roadmaps to track trends and make betting decisions.
Matthew Sunderland, Caesars’ Chief iGaming Officer, said the goal was matching casino floor authenticity with online convenience. That’s a tricky balance. Most digital baccarat games skip some of the roadmap features that serious players want.
What Players Get With Signature Baccarat
The game uses eight casino-grade decks that shuffle before every round. Automated Third Card Baccarat logic handles the rules. Real-time visual updates track patterns as hands play out.
Players can customise their experience. The interface design aims for “modern” rather than copying physical casino tables exactly. Specific design choices support uninterrupted play, meaning fewer pop-ups and smoother transitions between hands.
This marks the sixth game in Caesars’ Signature series. Each title combines traditional mechanics with digital-specific features. The company isn’t just converting existing games, they’re rebuilding them for online play.
How Digital Table Games Drive Retention
Proprietary games give operators an edge. Players can’t find Signature Baccarat anywhere else. That exclusivity matters for customer retention.
Caesars timed this launch near another major update. On December 9, the company unveiled a new Rewards Shop across New Jersey, Michigan, Pennsylvania and West Virginia. Members can now redeem reward credits for bonus spins on slot games, a first for the program.
The company also expanded its AGS partnership recently. Kingdom of Horus and Reign of Anubis launched as exclusive omnichannel titles, available both online and in Atlantic City properties. That cross-platform strategy connects retail and digital players through the same game library.
Building proprietary content takes more investment than licensing games from suppliers. But it creates differentiation in a crowded market where most operators offer nearly identical game selections.
