The rollout of three more titles on March 12 shows that the company is widening the range of sports it can simulate 24/7. Hockey brings a traditional North American format with divisions like Atlantic, Metropolitan, Central, and Pacific. MMA adds a series of short fights with a focus on UFC Legends and UFC Women Legends events. Teqball, in turn, offers a less familiar sport that is gradually gaining traction worldwide.
That lineup is in line with the company’s broader product strategy. In February, BETBY launched official video streaming for sports, esports, and gaming verticals, including over 50 esports titles and its broader e-sim content. Together, the February and March releases may hint at the supplier’s intent to make its sportsbook stickier during the periods between major live events. The same idea is reflected in BETBY’s recent emphasis on integrated streaming, non-stop events, and live tools for operators without the need for further integration.
What the New Titles Add
The three products added are centered around speed. eHockey starts off with a 3-minute clock per period, with more than 15 markets available across over 11,000 matches monthly. eMMA is even quicker: a round lasts a minute or two, starting every five minutes, and there are about 15,000 events monthly. eTeqball has fewer matches (about 1,800 monthly), but it offers more than 20 markets per event.
Speaking about Teqball, it was only recently included in the program of the 2026 Asian Games in Aichi-Nagoya, as stated in the International Teqball Federation. That helps explain why bookmakers seeking less saturated formats might find it lucrative.
A Bigger Shift in Sportsbook Supply
What stands out in this development is how it all operates. BETBY is not only introducing something new, but it’s also scaling with repeatable inventory. This supplier has already expanded into eAmerican Football in February. What the latest release does is follow the same pattern of short matches, simple gameplay, and lots of events. This might be advantageous for operators, as it helps fill dead time and also provides front ends with more content to promote.
The takeaway is that BETBY’s latest update is more indicative of sportsbook infrastructure than of esports branding. Suppliers are requiring content to be fast, self-contained, and always available, particularly in cases where event schedules are not always reliable. As such, eHockey, eMMA, and eTeqball appear to be another attempt to lock operators into a denser, all-day betting product.
