Jennifer Olatunji leads marketing at Bet9ja. She’s pushing the operator deeper into combat sports sponsorship.
Dr. Ezekiel Adamu runs Balmoral Group Promotions. His company promotes boxing events across Nigeria and wants international recognition.
The partnership also involves Amir Khan’s AK Promotions. The former world champion brings his promotional experience to Nigerian boxing.
Why This Deal Matters for Nigerian Boxing
Boxing in Nigeria needs more investment to compete globally. Local fighters often lack proper platforms and financial backing.
Bet9ja sees boxing as a growth market. The operator recently sponsored British-Nigerian heavyweight Moses Itauma, showing its commitment to the sport.
Nigerian Independence Day gives perfect timing for a major boxing event. October 1st creates natural marketing opportunities and national pride connections.
International broadcast coverage through DAZN opens new revenue streams. Nigerian boxing can reach global audiences and attract better fighters.
What the Partnership Delivers
The first event happens October 1, 2025 at Lagos’ Mobolaji Johnson Arena. “Chaos in the Ring” headlines with Brandon Glanton facing Rocky Fielding.
Glanton brings a 20-3 record with 17 knockouts. Fielding previously held the WBA super middleweight title and has strong European recognition.
The card includes former IBF lightweight champion Richard Commey. He’ll fight Shiloh Defreitas in a key supporting bout.
Dan Azeez and other international fighters fill out the event. Nigeria’s National Sports Commission backs the promotion officially.
How This Changes the Boxing Landscape
Bet9ja’s sponsorship gives Nigerian boxing consistent funding. Multi-year deals let promoters plan bigger events and sign better opponents.
The operator can cross-promote boxing content on its platform. Sports betting and combat sports create natural marketing synergy.
“We’re building hope, uniting communities and positioning Nigeria as a powerhouse in the global boxing arena,” Adamu said.
International partnerships bring expertise and credibility. Khan’s involvement helps attract European and American fighters to Nigerian cards.
DAZN’s broadcast deal creates recurring revenue opportunities. Successful events can build into regular programming for the streaming service.
This partnership positions Bet9ja as Nigeria’s premier combat sports sponsor. The operator’s boxing investments could reshape how local promoters approach the international market.
The October event tests whether Nigerian boxing can draw global audiences consistently.
