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AGS (NYSE: AGS) released a new exclusive video slot for Hard Rock Bet Casino in New Jersey. The game, called “Hard Rock Cash Lock™,” is only available to the casino’s customers.
Zoe Ebling, VP of Interactive at AGS, announced the launch this week. She highlighted the ongoing partnership between the two companies.
Rich Criado, VP Casino at Hard Rock Bet, also commented on the new release. Both executives provided statements about the collaboration.
This marks the second branded game AGS has created for Hard Rock Bet. The companies previously launched “Hard Rockin’ Reels” in 2024.
The new slot continues the partnership that started with Hard Rockin’ Reels last year. AGS designed Hard Rock Cash Lock specifically for Hard Rock Bet’s New Jersey operations.
“Hard Rock Cash Lock™ continues our successful collaboration with Hard Rock Bet Casino, proving how bespoke content can elevate player engagement and set operators apart from their competition,” Ebling said.
The game incorporates Hard Rock’s branding with what AGS calls “innovative mechanics.” It targets New Jersey players specifically through the state’s regulated online casino market.
Criado noted the game draws inspiration from another slot title. “Inspired by the smash hit Capital Gains, Hard Rock Cash Lock marks yet another successful bespoke collaboration with AGS,” he explained.
Hard Rock Cash Lock offers what Criado described as “high-energy gameplay and unique bonus features.” The companies haven’t released specific details about the game mechanics.
The slot joins Hard Rock Bet Casino’s existing library of over 3,000 games. Criado emphasised that exclusive content remains a priority for the platform.
“We’re thrilled to have developed and launched another exclusive, on-brand experience, which continues to be our focus as we build on the over 3,000 games available on our top-rated platform,” he said.
Hard Rock Bet operates in New Jersey’s regulated online gambling market. The platform offers both casino games and sports betting.
Hard Rock Bet Casino has received ratings of 4.9 stars in the App Store and 4.7 stars in the Google Play Store. The platform operates on mobile devices and desktop computers through HardRock.bet.
The casino positions itself as offering “legendary Hard Rock entertainment” to New Jersey customers. The exclusive AGS titles support this branding approach.
Hard Rock Bet competes in New Jersey’s online casino market alongside other licensed operators. The state allows multiple companies to offer online gambling services to residents.
Earlier this year, Hard Rock Bet became among the first operators in New Jersey to launch a crash-style title with the addition of Take-Off by IGT PlayDigital to its game library in April 2025.
