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Sasha Boerma

Expert in Market Localisation
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Expert
iGaming Expert
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About Expert

Sasha Boerma is the Co-Founder of Split The Pot, where she focuses on product innovation and building scalable models for localised iGaming experiences across Africa. With a background in operations and market development, she works on creating products that bridge cultural nuances, user behaviour, and sustainable growth in emerging markets.

Work History
  • Commercial Director Africa, Split The Pot, Jan 2025Present
  • Head of Casino & Affiliates, White Label Casinos, May 2024Jan 2025
  • Head of Affiliates, Coastline Gaming, Mar 2023May 2024
  • Head of Affiliates, 4King Media, Apr 2021Mar 2023
  • Head of Affiliates, slotvibe.com, Apr 2021Mar 2023
  • Business Director, MullenLowe Group, Apr 2016May 2017
  • African PRM Manager for Unilever, Havas Worldwide, Jan 2015Mar 2016
  • CRM and Digital Manager, Royal Canin South Africa, Feb 2013Dec 2014
  • Project Manager, INCE, Aug 2011Jan 2013
  • Digital Campaign Manager, Twique Digital, Nov 2010Jul 2011
  • Account Manager, Humankind Advertising, May 2010Oct 2010
  • Schools & Events Marketing Manager, CityVarsity, Nov 2008Apr 2010
  • Account Manager, Shake Interactive SA, Jul 2007Nov 2008
  • Project Manager, Gloo Digital Design, Feb 2007Jun 2007

Shows with Sasha Boerma

Sasha Boerma appears in 15M shows — watch the latest episodes below.