Payment friction costs operators countless players and revenue each day. While flashy games draw attention, clunky payment systems silently drive customers away. Richard Mifsud, CEO of XPRIZO, reveals how emerging technologies are eliminating these barriers and transforming the player experience.
How AI Enhances Transaction Monitoring and Player Security
Traditional payment monitoring suffers from significant human limitations. People reviewing transactions bring inconsistency and bias to the process, often missing subtle patterns.
“The biggest limitation in transaction monitoring is human nature,” explains Mifsud. “When you’re using machine learning and AI, there’s no human touch. It can be even more fair and even more precise.“
AI excels at identifying patterns across regions, users, and time periods that humans simply cannot detect. This precision enables operators to:
- Spot threats and prevent fraud more effectively
- Identify abuse patterns with remarkable accuracy
- Deliver targeted offers based on usage patterns
- Balance traffic by incentivising play during quiet periods
“You can look at giving different offers to your users because you can see down days with no traffic,” Mifsud notes. “You can then give offers on those to balance your traffic.“
This approach proves particularly valuable in emerging markets with high-volume, low-value transactions. Fraudsters in these regions often execute numerous small transactions rather than fewer large ones.
How Blockchain Is Revolutionising Cross-Border Payments
The gambling industry has often conflated blockchain with cryptocurrency. Yet blockchain’s true value lies in its ability to eliminate payment intermediaries.
“What blockchain is solving is removing the middleman,” Mifsud explains. “One of the biggest challenges in payments traditionally was different middlemen across transactions.“
Traditional bank transfers can take days or even weeks. Payments get stuck in processing limbo while customers wait. Blockchain eliminates this friction entirely.
“When you’re using a blockchain to make a transfer, it’s from one person to another, from one company to another. It’s direct and practically instant.“
The technology also improves verification processes. Rather than relying on human intervention at multiple points, blockchain uses technology to verify payments automatically.
The Player Experience in Metaverse Casinos
Imagine walking into a virtual casino where KYC and AML verification happen automatically at entry. No forms to fill out. No documents to upload.
“My dream is to have a situation where a player could walk into his favourite casino. Once you enter this casino on the Metaverse, you’re doing your verification upon entry.“
Inside this virtual environment, payments become completely seamless. The current friction point, leaving games to add funds, disappears entirely.
“Usually where the user experience suffers is when you’re playing your favourite game and then you’re out of funds. You have to go out, go to your cashier, top up, and then go back.“
In the metaverse casino, topping up happens with a single click without interrupting gameplay. Players can watch live events with friends in customised environments while placing bets seamlessly.
Technical Challenges Before Mainstream Adoption
Despite its promise, several obstacles stand in the way of widespread metaverse adoption:
- Legacy systems at established operators resist integration
- Risk of cannibalising existing player bases
- Need for entirely new marketing approaches
- Lack of consumer education about metaverse technology
“When you have something which is working, why break it? If you’re already very successful, not everyone will take the risk,” Mifsud points out.
He adds that customer education remains a massive hurdle: “The general population has no idea what we’re talking about. You have maybe 5-6% of the world that is aware of this.“
The Most Exciting Payment Technologies on the Horizon
What truly excites Mifsud is democratising financial technology. He believes in transferring power from institutions back to individuals.
“I believe in giving the power to the people rather than giving power to the authority. If I own $100, I should have full authority on that $100.“
This philosophy aligns with broader industry trends. Smaller, nimbler offshore operators are growing rapidly by embracing innovation while larger companies move cautiously.
“When you are small and nimble, to make a change takes you half an hour of the founder making a decision. If you’re getting a multi-billion dollar company to make a change, it’s going to take you months.“
Players increasingly seek efficient payment methods, new games, and innovative bonus structures. The operators who deliver these experiences most seamlessly will capture tomorrow’s market.
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