Underdog Fantasy signed a deal with Sportradar to integrate Bettor Sense across its platforms. The fantasy sports operator becomes the first US-based company to use this AI-powered protection system.
This marks a significant milestone for responsible gaming technology in American markets. No other US operator has implemented Sportradar’s Bettor Sense solution before now.
Adam Warrington serves as Underdog’s VP of Responsible Gaming. He called the integration “another step” in the company’s player protection efforts across all entry types.
Jim Brown leads Sportradar’s integrity services division. He praised Underdog for taking meaningful action to protect players showing problem gambling behaviour.
Why This AI Tool Matters for Player Safety
Bettor Sense uses artificial intelligence to detect early warning signs of problem gambling. The system launched just two months ago in July 2025, making it relatively new technology.
The technology doesn’t just monitor player behaviour passively. It provides personalised interventions when players show risky gambling patterns during gameplay.
Players flagged by the system get direct access to care services from Birches Health. This connects them with clinical treatment options and professional support.
The AI-powered approach represents a shift from reactive to proactive player protection. Instead of waiting for problems to develop, operators can intervene early.
What Happens When the System Goes Live
The integration puts AI monitoring across all Underdog Fantasy platforms simultaneously. The system runs automatically during gameplay sessions without interrupting the user experience.
When players exhibit concerning gambling patterns, Bettor Sense triggers targeted interventions. These responses happen in real-time, not after problems have already escalated.
“The integration of this leading player protection technology to detect problem play and provide clear resources to those who need it is a critical step forward for our players,” Warrington said.
The AI specifically identifies individuals showing problem gambling behaviour patterns. Then it connects them with professional support services through established healthcare partnerships.
How This Changes Industry Protection Standards
This partnership could pressure other US operators to adopt similar AI monitoring tools. Underdog’s move demonstrates that proactive player protection is becoming standard industry practice.
“We applaud Underdog for taking this meaningful step to not only safeguard, but also to provide resources to players who exhibit potential problem gaming behaviour,” Brown said.
Sportradar designed its solutions to support a “secure and sustainable industry.” The technology addresses both individual client needs and broader industry health concerns.
Underdog stated the integration advances its commitment to creating responsible gaming environments. The company wants improved player protection across all its different platforms.
Other fantasy sports operators might follow this lead soon. The industry faces increasing pressure to protect players proactively rather than waiting for problems to emerge.
But implementation challenges remain significant for smaller operators.
