In a recent LinkedIn post, SPRIBE said that Aviator’s 2025 campaign activity tied to UFC and WWE resulted in a total of 1.1 billion impressions. As the studio noted, the content posted by ambassadors achieved 265 million views and 9.3 million interactions. Within the UFC-related figures, 601 million impressions were recorded with logo placement within the Octagon. Additionally, 50.8 million impressions were achieved with related UFC posts. For WWE, the company reported 115 million social media impressions and 100 million video views.
Why the UFC and WWE Deals Matter
These numbers are based on a partnership structure that was designed to increase exposure. In January 2025, SPRIBE announced that it had signed multi-year sponsorship deals with UFC and WWE, saying that the Aviator logo would be displayed on the UFC Octagon canvas at all UFC events worldwide, as well as on WWE shows that feature the brand at select marquee events. According to the company, this would enable greater exposure through its existing reach in more than 60 countries.
Both UFC and WWE are powerful door-opening opportunities for a consumer-facing gaming brand. As per SPRIBE’s January announcement, UFC has 700 million+ fans, 290 million social followers, with broadcasts airing in more than 170 countries. As for WWE, 2025 has been all about growing its digital presence. For example, Raw premiered on Netflix with 4.9 million views worldwide, with social views on day one reaching 223 million. In early February, AP wrote that WWE had topped 100 million YouTube subscribers, with social views of Royal Rumble content breaking new event records.
What the Numbers Do and Do Not Show
At the same time, the media figures should be read carefully. The numbers talk about exposure, views, and engagement, but not about deposits, revenue, retention, or active player counts related to the partnerships made. Based on the January release by SPRIBE, the sponsorship strategy was intended for greater brand visibility and attracting customers, although the studio did not publicly detail an independent methodology for these 2025 media figures.
That does not mean Aviator has already demonstrated a hard commercial return from its UFC and WWE tie-ups. The update suggests SPRIBE is continuing to position Aviator as a broader entertainment-facing brand, although public evidence of commercial impact remains limited. The next likely significant indicator is whether or not the company starts disclosing harder business metrics on the campaign.
