.svg)
Caesars Entertainment just launched an exclusive online slot with Light & Wonder. The game combines two popular slot brands into one new title.
Matthew Sunderland leads Caesars’ iGaming efforts as Senior Vice President and Chief iGaming Officer. He called Ultimate Fire Link “one of the most iconic game families across casino floors.”
Light & Wonder supplied the gaming technology. Both companies worked together to bring this land-based favourite online for the first time.
Ultimate Fire Link and Cash Falls are already huge hits in Caesars’ brick-and-mortar casinos. Players have been asking for online versions of these games for years.
The exclusive deal gives Caesars a competitive edge. Currently, no other operator offers this specific game combination to their players right now.
Caesars is also running major promotions around the launch. Players in New Jersey can win a BMW X3 through a special giveaway.
The company is hosting VIP Caesars Rewards members in Atlantic City to celebrate the debut.
Ultimate Fire Link Cash Falls by the Bay is now live on three Caesars platforms. Players can find it on Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.
The game is available in New Jersey, Michigan, Pennsylvania and Ontario. All players must be 21 or older to access the title.
The slot features the same mechanics that made both original games popular on casino floors. It includes soundscapes and visuals designed for online play.
Players earn Caesars Rewards Credits when they play. These credits work at over 50 Caesars destinations across North America.
This exclusive launch puts pressure on other operators to secure their own unique content deals. Players often choose platforms based on exclusive game offerings.
Caesars is running omnichannel promotions across all jurisdictions except Ontario. The campaigns include special cash bonuses and the BMW giveaway.
The company is pushing downloads of its mobile apps to maximise reach. Players can access the game on iOS, Android, or desktop browsers.
Caesars integrated the new slot with its loyalty program from day one. This helps retain players who might otherwise try competitors’ platforms.
The launch shows how land-based casino operators are adapting popular floor games for digital platforms. It is expected that more exclusive online versions of classic slots will be released in the coming months.
Other operators will likely respond with their own exclusive partnerships. The battle for unique content is heating up across regulated US markets.
Caesars has also been making moves with its brick-and-mortar expansion, signing a deal with the Coquille Indian Tribe to open its first retail sportsbook in Oregon and providing self-service kiosks at Ko-Kwel Casino Resort.
