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Relax Gaming just signed a partnership with Sportbet.it. The iGaming aggregator and content supplier picked one of Italy’s leading operators for this deal.
Sportbet.it already runs a large casino platform. They offer over 3,000 slot titles from more than 35 different providers.
Relax Gaming specialises in game portfolios. They also work with Silver Bullet and Powered By Relax partner studios.
This partnership puts Relax’s content directly onto Sportbet.it’s platform.
Italy represents one of Europe’s most established regulated markets. The country offers clear rules and strong player protection.
“Partnering with Sportbet.it represents a valuable step in strengthening our presence in the Italian market,” said Graziano Pozzi, Senior Account Manager at Relax Gaming.
Relax has been making strategic investments in localised content. Regulated markets require different approaches than offshore operations.
Sportbet.it’s platform is “highly established and well-curated,” according to Pozzi. Both companies share similar approaches to growth and customer engagement.
Sportbet.it players gain access to Relax’s titles. Popular games include Money Train 4, Temple Tumble 2, and Beast Mode.
The deal also brings content from Relax’s partner network. Silver Bullet and Powered By Relax studios add variety to the offering.
“Relax Gaming brings a high standard of content and a strong network of studio partners,” said Diego Gavarini, Casino Product Manager at Sportbet.it.
Gavarini added: “This agreement allows us to continue delivering a diverse and competitive experience to our players while working with a partner that understands the dynamics of regulated markets like Italy.”
This expands Sportbet.it’s already sizeable game library. Players now get more choice with the expectation of no loss in content quality.
For Relax Gaming, this partnership strengthens their Italian market position. They’ve been building relationships across regulated European markets.
Pozzi expects “strong results for both sides” from the collaboration. The alignment between companies suggests long-term collaboration.
Sportbet.it continues delivering “a diverse and competitive experience” to players. Gavarini noted that Relax understands regulated market dynamics.
This deal demonstrates how content suppliers can effectively partner with established operators. Italy’s regulated environment requires local expertise and compliance knowledge.
The partnership enhances the competitive positions of both companies. Relax gets a broader distribution while Sportbet.it improves its content depth.
Italian players benefit from better game selection. The deal proves that regulated markets can attract premium content when operators choose the right partners.
This latest news follows shortly after Relax Gaming brokered a licensing agreement with Stakelogic to integrate its ClusterBreaker mechanic into Relax’s gaming offerings. The purpose of the feature was to enable dynamic symbol splitting and enhance mobile gameplay and compact slot layouts.
