Robeson Reeves now runs Bally’s Intralot as CEO. He also sits on the company’s board.
The move makes official what Bally’s announced last month. Reeves ran Bally’s before the deal closed. He’ll keep that leadership role in the combined business.
Nikolaos Nikolakopoulos joins him in the executive suite. The former Intralot Group CEO becomes president of the merged company. That’s a new position created for the combined entity.
Chrysostomos Sfatos rounds out the C-level team as COO. All three men hold board seats alongside eight other directors.
Why This Leadership Structure Matters
The €2.7bn ($3.12bn) deal needed experienced operators at the top. Bally’s wanted continuity. Intralot needed someone who understood both lottery and iGaming operations.
Reeves brings that dual expertise. “We have unlocked significant liquidity in a key asset while establishing an even stronger platform for digital growth,” he said when the deal closed.
The company structured its board with 11 members total. That’s a fairly large group for a gaming operator. But it reflects the scale of operations across lottery and digital gambling.
Konstantinos Farris stepped down to make room for Reeves. The reshuffling happened quickly after the acquisition finalised.
What Changed in the Board Composition
Sokratis Kokkalis chairs the board as a non-executive member. Soohyung Kim serves as vice chairman, also non-executive.
The board splits between executive and non-executive directors. Reeves, Nikolakopoulos, and Sfatos hold the executive positions. Eight others fill non-executive roles, including Dimitrios Theodoridis and Vladimira-Donkova Mircheva.
This structure gives management direct board representation. It also maintains independent oversight through the non-executive majority.
The deal first surfaced in July. Reeves told Global Gaming Insider at the time that “no one else” has this combination of iGaming and lottery business. That unique positioning drove the acquisition strategy.
How the Combined Entity Takes Shape
Bally’s Intralot now operates across multiple gambling verticals. The lottery side brings established contracts and steady revenue. iGaming adds growth potential in regulated markets.
Reeves faces integration challenges ahead. Combining two large operations means merging systems, teams, and business processes. The company hasn’t detailed specific integration timelines yet.
The deal comes as Bally’s makes other moves too. The company recently invested AU$300m ($194m) in Star Entertainment. That gave Bally’s a notable stake in the struggling Australian operator.
Industry watchers see the Intralot merger as Bally’s main focus now. The company bet big on this lottery-plus-digital strategy. Reeves and his team need to prove it works.
