Pragmatic Play has obtained full certification in Brazil to offer its sportsbook product to local operators, marking a significant step in the company’s Latin American expansion. The approval follows Brazil’s launch of its fixed-odds betting framework in January 2025, opening one of the world’s fastest-growing regulated iGaming markets.
Why This Certification Matters for Market Access
Brazil represents a high-potential regulated sports betting market, driven by a large population and growing digital adoption. With certification, Pragmatic Play can provide its sportsbook to operators without regulatory concerns, allowing for direct competition with other major providers in the region. This approval also reinforces the company’s commitment to delivering leading sportsbook solutions across Latin America.
What Pragmatic Play’s Sportsbook Offers
The certified sportsbook includes sports trading, 24/7 support, and risk management tools. Operators gain pre-match and in-play markets powered by official rightsholder data, along with player props and bet builder features. Importantly, the product can be localized for Brazilian bettors, accommodating local preferences and betting patterns for regional sporting events.
Impact on the Brazilian Market
Gareth Crook, SVP of Sports at Pragmatic Play, called the certification “a major milestone” that allows operators to integrate the sportsbook with confidence in regulatory compliance. The approval increases competition among providers in Brazil’s emerging market, giving operators more choice for compliant and engaging sportsbook solutions. Pragmatic Play aims to support operators in delivering a competitive product while other major providers also enter the market.
