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Who Partnered On The New Live Casino
Playtech and evoke have teamed up for a third live casino studio. Club Aurora will serve players from brands under evoke’s umbrella, namely, 888casino, William Hill, and Mr Green. These tables mark another step in their ongoing business relationship.
“We are thrilled to partner with the Playtech Live team,” said Ofir Gal-Mor, evoke’s Group Head of Gaming Content. He noted their “long-standing partnership” would only get stronger with these new tables.
The two companies have a long history, with years of working together across gaming types.
Why Live Casino Expansion Matters
This new studio builds on their earlier successful launches. Live dealer games keep growing as players want more real-time action. And branded environments help casinos stand out in crowded markets.
By adding more dedicated tables, evoke gives its customers more gaming options. The timing seems right, too, with live casino competition heating up across regulated markets.
These custom studios typically boost both player retention and spending. That’s the real goal here (though neither company says it outright).
What Club Aurora Offers To Players
Club Aurora sticks to the classics that keep players coming back. Blackjack and roulette tables designed just for evoke brands. They’ve also added a free Trivia Hub game to pull in more casual players.
All tables run from Playtech’s main facility in Riga, Latvia. Available wherever evoke operates legally.
George Voyatzis from Playtech promised customers would have “an exceptional gaming experience.” The studio joins other environments they launched this year, including Mega Fire Blaze Roulette and tables designed for specific countries.
How This Fits Their Strategic Goals
The deal goes beyond live casino, with RNG games, poker, and bingo included also. This wide-ranging partnership strengthens both companies in key markets.
For evoke, the timing lines up with their Q1 2025 trading update coming April 25. But Playtech’s been busy too. They just named John Gleasure as their new Chair Elect, replacing Brian Mattingley.
These moves suggest both companies see more growth ahead, especially as live dealer products keep gaining popularity. Seems they’re betting that custom live experiences will drive future profits.
