Playtech signed an exclusive deal with SkillOnNet yesterday. The agreement brings Playtech’s bingo content to players in Mexico and the UK.
SkillOnNet operates several established brands. PlayOjo and PlayUZU will both run on Playtech’s bingo platform now. The partnership also covers Zingo Bingo, which just launched in the UK market.
The two companies already work together on player campaigns. This new deal takes things further. They’ve moved from marketing collaboration to full platform integration.
Why SkillOnNet Chose Playtech’s Platform
SkillOnNet is moving its brands to Playtech’s Next-Gen iBingo platform. The technology caught their attention. So did Playtech’s bingo network size.
Malcolm Farrimond heads bingo at SkillOnNet. He said the platform’s strength made Playtech “the ideal partner to support our growth.” The company wants access to Playtech’s player liquidity pools.
Playtech calls itself the leading B2B bingo liquidity provider. This deal backs that claim. SkillOnNet’s brand portfolio isn’t small. Moving iconic names like PlayOjo signals confidence in Playtech’s tech.
The migration represents a major platform decision. SkillOnNet reviewed multiple suppliers before committing.
What the Deal Covers for Both Sides
The agreement includes bingo content for three SkillOnNet brands across two markets. Mexico gets access alongside the UK.
SkillOnNet plans a major marketing push for PlayOjo’s bingo launch. They’ve lined up TV sponsorship deals and digital campaigns. Farrimond called it “large scale ATL and digital marketing.” That’s not small-budget territory.
But it’s not just about one brand. Zingo Bingo enters the UK market through this partnership. PlayUZU joins the Playtech network too.
Marat Koss runs interactive gaming at Playtech. He said SkillOnNet’s decision to migrate brands “is a strong validation of our technology and long-term bingo strategy.” He also noted they’re “pleased and excited” to welcome SkillOnNet to the Playtech Bingo Network.
How This Changes Competitive Positioning
Playtech strengthens its grip on B2B bingo supply. Adding SkillOnNet’s brands increases the network’s player base substantially.
The exclusive nature matters here. SkillOnNet won’t split its bingo traffic across multiple suppliers in these markets. That’s a win for Playtech’s network effects.
SkillOnNet gets immediate UK market entry for Zingo Bingo without building infrastructure. They’re betting on Playtech’s existing player pools to drive engagement from day one.
Koss said they’ll “build on our shared success and drive further growth across key markets.” The two companies already ran campaigns together. Now they’re tied closer through this content agreement.
The deal’s timing coincides with SkillOnNet’s UK expansion plans. They’re backing it with significant marketing spend, not testing quietly. Farrimond said they’re “confident this collaboration will deliver great value” to players.
