Playbook Fusion launched its Playbook Football game with Ladbrokes yesterday. The studio develops products that combine sports betting with video gaming mechanics.
Ladbrokes customers can now access this real-money virtual football management game. Entain’s betting brand partnered with Playbook Fusion for the UK launch on July 21st.
Games Global handles distribution as Playbook Fusion’s partner. The game operates on Playbook Fusion’s proprietary RGS platform.
Steve Rogers founded Playbook Fusion and serves as CEO. His company received a UK Gambling Commission license and eCogra certification before the launch.
Traditional sportsbooks typically offer standard betting options and casino games. This game allows players to build teams, place bets, and use strategy to influence outcomes.
The product targets players seeking more interactive betting experiences. It differs from conventional slots or sports betting by incorporating team management elements.
Rogers stated that players now seek “interactive, strategy-led football betting experiences.” This suggests demand exists for products beyond current market offerings.
The timing follows Playbook Fusion’s recent regulatory approvals. The UK Gambling Commission license and eCogra certification enabled regulated operations.
Users build football teams and make strategic decisions affecting team performance. They place bets within the game while competing against other players.
The game includes reward systems and division-based progression. Players climb through divisions based on their team’s performance over time.
Team ratings change based on player decisions and strategy. Unlike typical gambling games, choices directly impact future outcomes.
Leaderboards track player performance against others. The management aspect means sustained engagement can improve results.
Rogers described it as combining “the skill, team building and persistence of video gaming with the opportunity to place bets.”
The launch gives Ladbrokes a different product category from standard offerings. Other operators may monitor player engagement and reception.
This approach creates a hybrid between skill-based gaming and regulated gambling. The combination addresses players who want more control over outcomes.
Rogers said the product aims to “change the game for sportsbook operators.” Whether this prediction proves accurate depends on player adoption and competitor responses.
The game represents Playbook Fusion’s entry into the regulated UK market. Success could influence other developers to explore similar hybrid approaches.
Industry observers will likely watch whether this format attracts new player segments or primarily appeals to existing gamblers seeking variety. The results may shape future product development across the sector.
In June 2024, Playbook Fusion appointed Jason Bradbury as CPO to lead development of new betting content targeted at the latest generation of bettors. Bradbury brings a decade of experience in the gambling industry, having held previous roles at Light & Wonder, Inspired Entertainment, Entain, and ComeOn.
