Mexico’s National Lottery released a special ticket promoting equality and human rights on November 9. Director General Olivia Salomón presented it alongside Claudia Olivia Morales Reza, who heads the National Council to Prevent Discrimination. The ceremony happened at the National Arts Center.
The lottery printed 2.4 million tickets. They’re available at 11,000 retail locations across Mexico and through the online platform.
Tobyanne Ledesma Rivera attended too. She represents the Ministry of Interior’s human rights protection mechanism and backed the initiative.
Why This Ticket Matters Beyond Gambling
The release ties directly to National Day for Equality and Non-Discrimination. It’s not just another lottery product.
Salomón said the lottery accompanies the commemoration “to disseminate and give visibility to a fundamental cause for the country: equality and non-discrimination.” The ticket carries a specific message: “Mexico is diversity, inclusion and rights, words that transform.”
Morales Reza explained October 19 commemorates a struggle built by generations demanding to be heard and respected. The ticket becomes a symbol of state commitment to these principles, and there’s a financial angle. The draw creates a MXN 24m total prize pool. That’s substantial visibility for a social message through a gambling product.
What the Draw Offers Players
The November 9 draw features a top prize of MXN 7m ($380,000) in one series. The total prize pool reaches MXN 24m across all prizes.
Players can buy tickets nationwide through traditional retail channels. The online platform handles digital sales. Distribution covers the entire country.
The ticket itself displays the diversity message prominently. It’s designed to spark conversations at points of sale.
How This Fits Mexico’s Political Shift
Salomón noted that under President Claudia Sheinbaum’s administration, institutions have renewed their focus toward justice as a universal right and daily practice. That’s a direct political statement through a lottery product.
Ledesma Rivera went further. She called the ticket “a public declaration of state commitment to equality.” She said fighting discrimination requires introspection, coordination and political will.
The timing isn’t random. Sheinbaum’s government wants visible demonstrations of its equality agenda. A lottery ticket reaches millions of Mexicans directly. It combines commercial gambling with social messaging in a way that generates both revenue and political capital.
The National Lottery’s becoming a policy tool here. That’s unusual for a gambling operator but fits Mexico’s state-run lottery model perfectly.
