Merkur Group bought 11 arcades from Basque company Operjoku S.L.U. The German gaming group also took over machine operations in 108 bars previously run by Operkale S.L.U.
Merkur Slots Spain handled the purchase. They worked with distributor Merkur Dosniha to complete the deals. About 50 new employees joined Merkur through these acquisitions.
The company already runs 28 arcades across Spain. These locations operate in Navarre, Cantabria, Madrid and the Balearic Islands.
Why This Marks a Strategic Shift
This represents Merkur’s first move into Spain’s bar-based gaming segment. The hospitality sector is traditionally competitive and dominated by regional operators.
Bar-based gaming differs from arcade operations. Machines are placed in existing hospitality venues rather than dedicated gaming halls. This requires different operational approaches and local market knowledge.
Merkur can now coordinate its arcade and bar operations more efficiently. The company described this as a structural expansion, not just a commercial one. They’re building long-term infrastructure rather than simply adding locations.
Spain offers strong regulatory frameworks for land-based gaming. Regional licensing structures provide stability for operators willing to commit resources.
What Changed With These Acquisitions
The 11 arcades transferred from Operjoku to Merkur ownership. All locations are now part of Merkur’s Spanish arcade network.
The 108 bars switched from Operkale’s machines to Merkur equipment. These venues are concentrated in the Basque Country, one of Spain’s wealthiest regions.
Merkur will install its own gaming machines and games across both arcades and bars. The company develops its own content and hardware.
Meik Sellenriek, Management Board Member at Merkur Operations, said Spain represents “a market of great importance and long-term potential.” He welcomed the new employees and expressed confidence in strengthening market position.
How This Fits Broader Market Trends
Regional licensing frameworks are driving market growth across Spain. Consolidation among local operators continues as international groups expand their presence.
Consumer preferences in bars and arcades are shifting. Operators need both quality content and efficient distribution networks.
Dominik Raasch, Management Board Member at Merkur Games, highlighted “strong synergies” between business divisions. The company can now offer its machines directly in owned venues rather than relying entirely on third-party distribution.
International groups like Merkur are increasing their exposure to markets with solid regulatory structures. Spain’s regional framework makes it attractive for long-term investment.
The Basque Country specifically offers economic strength and established gaming culture. Merkur chose this region for its first hospitality expansion.
Other international operators are following similar strategies. They’re acquiring local businesses rather than building from scratch. This approach provides immediate market access and experienced staff.
