Merkur Bets Moves 1,000+ Danish Betting Terminals to EveryMatrix

The supplier’s October 7 announcement follows months of work replacing the operator’s in-house platform. Merkur Bets previously traded as Cashpoint in Denmark, changing its name in September.

For Merkur Group, Denmark is the first completed migration in a plan covering several of its European businesses.

The Danish Switch Took Place in September

The partnership itself is not new. EveryMatrix signed the Cashpoint agreement on March 11, with the operator aiming to replace its existing system and introduce an online casino during the second half of 2026.

The actual switch took place on September 22, according to a September 28 interview with Henrik Greve Jensen, Managing Director of Merkur Bets Denmark. An earlier August launch date had been moved, and the operator had to deal with outstanding bets before shutting down the old system.

Jensen acknowledged that the company’s previous technology had struggled to keep pace with product development. Its retail business was performing well, he said, but the online offering needed substantial improvement.

Casino, Payments and Early Launch Problems

The migration brings online casino games to the former Cashpoint business for the first time. Merkur Bets has also expanded its betting options, including player markets and bet builders.

Customers gain access to MobilePay and Apple Pay for deposits and withdrawals, along with features such as early payouts. The operator also offers a single-wallet setup that allows customers to place bets in a shop and cash out from home, or withdraw funds through participating retail locations.

The changeover has not been entirely smooth. Jensen said some technical problems remained after launch. One casino promotion was configured incorrectly, allowing larger winnings than intended. Merkur Bets chose to honour the affected payouts rather than dispute them.

Belgium, Germany and Austria Are Next

Merkur Group plans to move further European operations onto EveryMatrix, although the supplier has not announced completion dates for the remaining markets.

Belgium is already part of that pipeline. A July agreement with Betcenter, another Merkur-owned operator, covers more than 50 betting shops, 600 full self-service terminals and 300 smaller units. Its existing in-house sportsbook platform is also due to be replaced. No migration dates have been confirmed for Austria or Germany.

Denmark now provides a working example of the shared technology Merkur wants across its operations. The scale is confirmed, but the Danish launch also shows that replacing an established betting platform involves more than getting the terminals and websites online. The remaining question is how smoothly the same process can be repeated in three other regulated markets.