LSports Lets InnProjekt Operators Add Sports Data Without New Integration

LSports announced the agreement on October 12. Existing InnProjekt customers can select its data as their main source or add it alongside another supplier. The companies say operators can keep the connection they already maintain with InnProjekt, with no second integration to develop.

InnProjekt’s Existing Sportsbook Infrastructure

InnProjekt, an Italian sportsbook technology provider, connects operators with external feeds through its own systems. InnHub takes data from different suppliers and converts it into a common format. The company’s InnBets product covers pre-match betting using internally developed odds models.

Yoav Ziv, chief revenue officer at LSports, said operators should not need to rebuild their technology to add another supplier. The deal gives LSports access to sportsbooks already using InnProjekt’s infrastructure, although neither company has named an operator that has activated the new option.

InnHub Was Already Described in 2023

A check of InnProjekt’s SBC Barcelona 2023 recap shows that its feed converter was already being used with pre-match and live software. The company also described how it connected data from multiple providers in a single format

That establishes a useful distinction. InnHub’s feed conversion is not the October 2026 launch. What has changed is the availability of LSports within the existing connection, more than three years after InnProjekt described the converter at SBC Barcelona.

Another Platform Version Is Due Later

InnProjekt also mentioned a new platform version in its October 12 announcement. The update would allow bookmakers to choose data suppliers separately for each sport, with multiple feeds supported. It is expected in the coming months, although InnProjekt gave no release date.

The companies did not say how much development time an operator could save by using the LSports connection available today. Pricing and other commercial terms were also left out of the announcement.