Since 9 February, operators can apply for remote betting, remote betting intermediary, and in-person betting licences. The Gambling Regulatory Authority of Ireland (GRAI) has designed a centralized process that will involve vetting, background checks, and premises-related requirements, as well as a phased transition to the older system. Business-to-business licenses have not been part of the first phase, according to the GRAI.
This implies that Ireland is no longer relying on a lighter model of oversight. Instead, the regulator has a full supervisory model behind it. This includes compliance, enforcement, and consumer protection. GRAI itself states that its model is based on prevention, protection, and evidence-based regulation. Furthermore, section 188 of the Gambling Regulation Act 2024 gives the regulator the power to request compliance reports and documents from licensees.
Ireland Draws Wider Interest From Regional Operators
The opening of betting license applications with the new regulator in Ireland is starting to capture the attention of the outside world. For operators who are already established in the UK and other regulated European jurisdictions, the prospect of doing business in Ireland appears to be more manageable compared to the previous setup.
That interest is also being influenced by the UK. The British government has confirmed its plans to increase the Remote Gaming Duty from 21% to 40% on 1st April 2026. It has also announced other UK remote betting tax changes for 2027. Ireland may not be on the same level as the UK, but it’s increasingly being seen as a neighboring English-speaking country worth evaluating as the industry considers where further expansion makes commercial sense.
Broad Rules Could Still Create Friction
The tougher part is to begin after the applications are filed. Under the law, advertising that is likely to attract children, promote excessive gaming, and mislead the public about the social and financial benefits of gaming is prohibited. Inducements to a particular person or group are also banned, though the minister can set limits on what can be offered to the general public. These provisions look strong, but they still allow for interpretation.
Bottom Line
Ireland doesn’t have to be the biggest market in the region to benefit from this reform, but consistency is essential. The law now grants GRAI real authority, and the first phase of licensing has commenced. Time will tell if this marks a new growth story for the country.
