Inspired Entertainment has teamed up with EstrelaBet to launch V-Play Football Brazil, using Altenar’s sportsbook technology to make it happen.
Brooks Pierce runs Inspired as President and CEO, while Fellipe Fraga serves as EstrelaBet’s CBO. Antonis Karakousis handles operations at Altenar.
The three companies worked together to bring virtual football specifically to Brazilian players. Altenar operates across more than 30 countries and knows how to handle these technical integrations.
EstrelaBet already runs a major Brazilian betting operation, so adding virtual sports makes sense for their players.
Why Brazil Matters for Virtual Sports Growth
Football isn’t just popular in Brazil – it’s practically a religion there. Virtual sports can tap into that passion when live matches aren’t happening.
“Football is an essential part of Brazilian culture, and our new Virtual Football product was developed with this passionate audience in mind,” Pierce explained.
Inspired has been pushing into Brazil lately, including a recent expansion through Jogo de Ouro, another sportsbook and casino operator. Virtual sports fill those gaps between live games when players still want to bet.
The Brazilian gambling market keeps growing, and virtual products give operators another way to keep customers engaged around the clock.
What V-Play Football Brazil Offers Players
The game creates simulated matches that actually feel Brazilian – not just generic football with Portuguese text slapped on top. Players can find it right on estrela.bet.br.
V-Play Football Brazil runs realistic gameplay with betting options that change as matches unfold. Since these virtual games happen frequently throughout the day, players get way more chances to bet than waiting for real matches.
“Inspired’s V-Play Football Brazil combines quality, authenticity, and excitement in just the right balance for our players,” Fraga said. The product was built from the ground up for Brazilian audiences, not adapted from something else.
Each virtual match includes graphics and elements that Brazilian football fans will recognise immediately. The betting rounds move quickly but still give players time to make decisions.
How This Partnership Changes Market Dynamics
Altenar proved they can handle fast, localised rollouts with this integration. “We expect strong engagement and positive results,” Karakousis said about the launch.
EstrelaBet now has access to Inspired’s Brazilian virtual football product, which should help them compete better in this crowded market. But it’s not just about having another game – it’s about having the right game for their audience.
“This partnership with EstrelaBet, through Altenar’s versatile platform, combines advanced technology, local expertise, and premium virtual content,” Pierce noted. The launch fits perfectly with EstrelaBet’s goal of offering dynamic sports betting experiences.
For Inspired, landing another Brazilian operator deal means their Latin American expansion strategy is actually working.
