The Brazilian Institute of Responsible Gaming (IBJR) brought Unico ID into its membership last week. The identity verification company has 18 years of experience working in highly regulated sectors across Brazil.
Unico specialises in authentication systems built around facial biometrics and machine learning. Their platform focuses on secure identity checks designed to reduce fraud risks in financial transactions.
The company says its systems can validate transaction identities with complete accuracy. That matters in betting, where operators need to know exactly who’s placing wagers.
Why Identity Protection Became Critical Now
Brazil’s newly regulated betting framework puts heavy emphasis on transaction traceability. Operators must verify customers and track identity-related risks for every interaction.
The market depends on trust and compliance to function. Without strong identity systems, illegal operators can slip through gaps in enforcement.
IBJR sees this partnership as part of a larger effort to raise industry standards. The institute has been pushing collaboration between operators, suppliers and technology partners.
“In a highly regulated market, the union of the entire ecosystem is essential to ensure the competitive development of the industry and, at the same time, the protection of bettors and society,” IBJR said on social media.
What Unico Brings to IBJR Members
Unico’s platform uses facial biometrics combined with reinforced security layers. These tools help combat fraud while protecting customer data.
The system validates who’s carrying out each transaction and flags identity risks in real time. IBJR says these capabilities support core objectives of Brazil’s betting regulations.
The addition gives IBJR members access to another technical resource for safer operations. Unico joins other technology partners focused on transparency and accountability across the sector.
How This Fits Brazil’s Market Cleanup
The timing connects to IBJR’s recent focus on fighting black-market operators. Illegal betting sites remain a major concern as the regulated market takes shape.
Better identity verification makes it harder for unlicensed operators to compete. It also helps licensed operators prove they’re following the rules.
The institute continues to highlight integrity and player protection as top priorities. With Unico now in the ecosystem, the sector gains more technical expertise to support these goals.
Brazil’s tax debate also continues to shape expectations for operators. Recent proposals suggest significant changes to how betting companies get taxed, though details remain under discussion.
