Hard Rock Bet has partnered with Games Global to release their second exclusive slot of 2025, Nine Nekos of Fortune, developed by Gameburger Studios, which specializes in custom content. Rich Criado, head of casino operations at Hard Rock Digital, emphasized the operator’s “player-first approach,” citing previous hits like Hard Rock Gold Blitz and Iron Eagle Power Combo as examples of popular player experiences.
Why Custom Content Matters Now
This release follows Hard Rock Bet’s earlier 2025 launch, Hard Rock Splash n’ Spin Link & Win, and aligns with their new multimillion-dollar partnership with The Volume, announced September 3. Custom games allow Hard Rock Bet to differentiate itself in New Jersey’s competitive market. Joann Pierce, Games Global’s CCO, noted the importance of “custom-built products designed specifically to resonate with players,” highlighting the strategic value of tailored content over standard offerings.
What Players Get With Nine Nekos
The slot features an Epic Strike system and a bonus spin wheel capable of delivering multipliers up to 2000x the original bet. Gameburger Studios developed the game exclusively for Hard Rock Bet’s New Jersey audience. The release is part of a broader plan to provide exclusive content catering specifically to US players rather than repurposing European titles.
How This Changes the Game
Exclusive content positions Hard Rock Bet strongly in New Jersey’s crowded market, offering games players cannot access elsewhere. For Games Global, this collaboration strengthens their presence across regulated US markets and establishes them as a leading supplier of American-focused content. Pierce emphasized ongoing commitment to creating custom games that align with player preferences, suggesting more exclusives are on the horizon, supported by the operator’s partnership with The Volume.
